Mobile local search service provider Poynt Corporation has announced a multi-year agreement with mobile ad-server Mocean Mobile (NYC) to create a complete advertising solution for direct local marketing campaigns targeted to smartphone users when and where the consumer is searching for specific goods and services.
The Poynt application is a convenient and timesaving GPS-enabled mobile application that connects consumers to local businesses, events, restaurants, movie theaters, gas prices and weather information at the moment they are looking to buy or acquire products. Poynt provides consumers the ability to move beyond discovery of their local area to view movie trailers and reviews, buy movie tickets, click-to-call businesses, get directions, browse listing websites and read reviews and book dining reservations. Poynt Corp. has content partnerships with Citysearch, Yellow Pages, Superpages, OpenTable, Movietickets.com and many more.
“We drive revenue and conversions for established global media operators by helping them reach the right audience,” said Andrew Osis, CEO of Poynt Corp. “Our implementation through the Mocean Mobile service will give us the much-needed infrastructure to easily and effectively run our advertisers’ campaigns from soup to nuts, ultimately driving revenue and conversions for individual advertisers.”
The Mocean Mobile platform is used by some of the largest publishers and content providers in the world to streamline their mobile revenue opportunities on all mobile devices. Poynt Corp.’s implementation of the platform will give their advertisers the ability to engage with users most relevant to the advertiser’s needs through dynamic and rich media creative campaigns on mobile. Poynt Corp.’s mobile marketing partners will also have the best available tools at their disposal for executing direct campaigns, as well as conducting mediation where needed through Mocean Mobile’s fully-integrated capabilities.
“Poynt is an exciting and incredibly useful application. We are pleased to be chosen as the solution that can best help Poynt Corp. effectively serve relevant ads to their users and as their monetization platform,” said Tony Nethercutt, GM North America for Mocean Mobile. “Given the level of due diligence Poynt Corp. put into selecting their ad serving partner, it makes us all proud that our technology came out on top. We look forward to a fantastic and lasting relationship.”
Poynt is available as a free download for iPhone and iPod Touch, Android, Nokia QT, Windows Phone 7, BlackBerry smartphone and BlackBerry PlayBook tablet users in Canada, the United States, Germany, the United Kingdom, Italy, France, Spain and Australia from the respective App Stores. Poynt is also available via over-the-air download at m.poynt.com.