MEGA Brands Inc. has entered into a multi-year international licensing partnership with Blizzard Entertainment to develop construction toys based on Blizzard’s popular Warcraft® and StarCraft® franchises, expanding on the remarkable success the company has achieved with translating gaming content into innovative and entertaining toys for kids and collectors alike. The first-ever construction toy sets from this partnership will be based on the iconic locations, characters, and vehicles from World of Warcraft® and StarCraft® II: Wings of Liberty™. The Mega Bloks licensed product offerings will make their retail debut worldwide in Summer 2012.
“We’re proud and thrilled to enter into a partnership with Blizzard Entertainment, the world leader in creating epic online game franchises,” said Vic Bertrand, Chief Innovation Officer of MEGA Brands. “The depth of content in World of Warcraft and StarCraft will fuel years of fun, collectible products for gamers and collectors.”
“We’re pleased to form this partnership with the experienced toy developers at MEGA Brands,” said Paul Sams, chief operating officer of Blizzard Entertainment. “Our players regularly amaze us with their creativity, and we’re confident that they’ll enjoy building and collecting the Warcraft- and StarCraft-themed construction sets that we’ll be bringing to market with MEGA next year.”