Empire Theatres, a Canada-wide film exhibition company with 50 theatres, and IMAX Corp. have announced that Empire Theatres will be adding three new IMAX digital theatres to its network this year. In addition to an existing location in Halifax, the following theatres in the Empire Theatres network have been chosen to deliver The IMAX Experience®:
Empire Theatres Country Hills, Calgary
Empire Theatres Kitchener, Kitchener
Empire Theatres Avalon Mall, St. John’s
The Empire Theatres Bayers Lake, Halifax IMAX screen will be converted from film to digital projection to allow for a greater range of IMAX blockbuster hits to be shown.
“We are excited to partner once again with IMAX Corporation to bring The IMAX Experience® to our theatres in these markets,” says Dean Leland, Vice President, Studio & Media Relations, Empire Theatres. “IMAX delivers premium viewing experiences in both digital and 3D that our guests are looking for.”
“Today’s announcement highlights our commitment to expanding in the Canadian market, and to continuing our successful work with key partners like Empire Theatres,” said IMAX CEO Richard L. Gelfond. “With these three new systems, we are scheduled to have 22 commercial theatres operating in Canada by November, more than double the size of our Canadian commercial theatre network as of November 2010.”
The Empire Theatres Country Hills, Empire Theatres Kitchener and Empire Theatres Bayers Lake locations will be open for Harry Potter and the Deathly Hallows: Part 2: An IMAX 3D Experience on July 15, 2011. The Empire Theatres Avalon Mall, NL location will be open in September 2011.