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2nd May 2011

Aeroplan Beyond Miles Initiative Takes Flight on Facebook

aeroplanAeroplan has announced a new Facebook initiative in celebration of the fifth anniversary of its Beyond Miles Program.  Starting today until May 31st, Aeroplan will donate 50 Aeroplan Miles to its nine Beyond Miles Program charitable partners for each ‘Like’ that Aeroplan receives on Facebook up to a total of 1.5 million Aeroplan Miles.

All miles donated for this initiative will be split equally amongst all of Aeroplan’s charitable partners including: Air Canada’s Kids’ Horizons, Athletes for Africa, Earth Day Canada, Engineers Without Borders, Médecins Sans Frontières, Schools Without Borders, The Stephen Lewis Foundation, Veterinarians Without Borders and War Child Canada.  Each of these nine Canadian organizations is committed to improving lives and enriching communities across Canada and abroad.

“Our Beyond Miles partners use Aeroplan Miles to offset travel costs including flights, hotel accommodation and car rentals for projects they work on in Canada and abroad,” said geneviève bich, Vice President, People and Culture, Groupe Aeroplan Canada.  “We couldn’t be more proud of our members as we recently reached the milestone of 200 million miles donated by members to our Beyond Miles partners.  We hope our members and the general public will ‘like’ us on Facebook so that together we can support the incredible work each organization is doing.”

“Aeroplan’s support with Beyond Miles has been incredibly important to Engineers Without Borders. Aeroplan has enabled us to save money on hundreds of flights, allowing us to send many talented young Canadian engineers overseas,” said George Roter, Chief Executive Officer, Engineers Without Borders.  “Because of their support and that of thousands of Aeroplan Members, we’ve been able to send more volunteers overseas. Our volunteers provide support to increase prosperity for African farmers and work with African organizations that are providing access to infrastructure and delivering crucial services, such as improved access to clean water.”

Aeroplan’s Beyond Miles program invites Aeroplan Members to join us in supporting nine Canadian charitable organizations through the donation of Aeroplan Miles.  Since the program was launched in 2006, more than 200 million Aeroplan Miles have been donated by members. Aeroplan offsets 100 per cent of all carbon emissions from flights taken by Beyond Miles partners using donated miles.  In 2011, Aeroplan donated 1.25 million miles to each of its partner organizations.  Aeroplan also announced recently that members can now automatically donate 2 per cent of all miles accumulated to any Beyond Miles partner of their choice.  Members interested in donating 2 per cent of their Aeroplan Miles simply visit their profile page on aeroplan.com, select the donation opt-in and the Beyond Miles partner they would like their miles to go to.

In addition, Aeroplan also has a Charitable Pooling program that allows members to use miles to support individuals, families or local grass roots community charities in need.  Since inception, members have pooled more than 57 million miles into over 430 pooling accounts across the country.

Aeroplan’s Beyond Miles program and other community investment initiatives can also be found on Twitter.

This entry was posted on Monday, May 2nd, 2011 at 9:33 am and is filed under Business News, fundraisers, National News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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