Incisive Media announced today that popular Canadian technology journalist, best-selling author and regular columnist for The Globe and Mail Amber Mac will deliver the Day 1 keynote address at SES Toronto on June 13. Amber will share her social media tips and tactics at the search and social marketing event, which will be held at the Hyatt Regency Toronto June 13-15, 2011.
Now in its eighth year, the SES Toronto conference includes two days of search marketing sessions, vendor exhibitions, networking events and one day of training, all specifically designed for Canadian marketers. From now through April 15, marketers can register to receive a pre-agenda savings of up to $400. The Day 2 Keynote Address will be delivered by Tracy Smith VP, Performance Marketing & Go-To-Market, Yellow Pages Group.
“Amber Mac is one of the most well known technology hosts and journalists in Canada, and we’re thrilled that she has agreed to share her social media tips and tactics with our SES Canadian community,” said Matt McGowan, Managing Director of Americas for Incisive Media. “Just like in the U.S., Canada has experienced tremendous growth in the integration of social media into their marketing campaigns, and Amber is on top of this and the latest search marketing trends.”
“I’m honored to be invited to present the SES Toronto opening keynote where I’ll be talking about ideas from my book Power Friending and how marketers can use social media to build community and customer loyalty online,” said Amber Mac. “I’m familiar with the very tech-savvy SES community, and they are always ready to incorporate the latest trends to get the most out of their marketing campaigns, so it should be a great time for all.”
SES Toronto, hosted in what is becoming the leading region for technology in Canada, features sessions on several aspects of pay-per-click (PPC), search engine optimization (SEO), social media, local, mobile, link building, video optimization, usability and more. Sessions are specifically geared towards beginners, intermediates and advanced marketers. The conference program runs all day June 13 and 14, as does the Expo Hall. June 15 is set aside for training workshops. Throughout the conference, there are informal opportunities for attendees to mingle, including a networking reception at the end of the day on June 13.