Vancouver’s QuickMobile and California-based PSAV® Presentation Services, who has locations across Canada, have announced a strategic partnership to jointly market and support mobile solutions for meetings and events worldwide, including associations, conference hotels, meeting planner and venue applications. The combined QuickMobile/PSAV offerings will greatly improve, extend and differentiate the experiences and outcomes of the events they serve.
“Today, meeting and event planners can leverage the power of mobile device technology to deliver real-time information to attendees and organizers, thereby greatly enhancing the overall event experience,” said David Snell, Chief Marketing Officer at QuickMobile. “By simply touching an app on their mobile device, event delegates can use their iPhones, BlackBerry’s, Androids, Windows 7 Phones, and tablets like the iPad to read speaker bios, update their own personal schedule, view the event schedule at a glance, confidentially message other attendees, and ask questions live to presenters and answer polls. Likewise, these same mobile tools can be used by meeting planners and event organizers to promote their event by communicating with social networking and third party content providers, incorporating mobile travel tools and city guides, and supporting vendors in a trade show environment.”
David Snell explained that mobilizing an event not only eliminates the need for organizers to print show guides, which subsequently reduces costs, but it enables content to be customizable in real-time. The new QuickMobile/PSAV platform is scalable, depending on the event needs. Sponsored advertising also can be incorporated throughout the application.
One of the most recent collaborations between PSAV and QuickMobile was the 2011 GMIC Sustainable Meetings Conference which was redesigned to meet the challenges and opportunities of emerging sustainability issues head-on and for which QuickMobile delivered the MobileEvent™ application. The event utilized principles from the online gaming world – specifically role-playing, leadership, narration, feedback, and ranking – to encourage attendees to actively engage and learn about industry developments and strategies in a hands-on manner. Each team was given a customized iPad complete with game instructions, social media functionality and point tracking capabilities. In addition, attendees were able to monitor team progress, access the conference program and connect with their peers using the interactive Sustainable Meetings Conference mobile application on their smart phones.
“When it comes to providing technology and infrastructure services for events around the world, we believe that PSAV is by far the most successful and prevalent onsite services supplier,” David Snell said. “As a result, we are exceptionally pleased that they have entered into this strategic partnership with us to market and support our event-related mobile solutions. PSAV has the technical knowledge and global support services that will enable us to assist our mutual clients in the manner in which they have become accustomed. With more than 800 offices worldwide, PSAV is totally committed to making every live event an unforgettable experience”.
“PSAV has been looking for a mobile applications partner that will put event services at organizers’ and attendees’ fingertips to streamline the flow of information and reduce the carbon footprint,” said Brian Lagestee, PSAV SVP of Technology & Development. “We believe this new mobile toolset offered through QuickMobile and PSAV will immediately reduce costs and increase satisfaction across the board.”
The QuickMobile/PSAV mobile services application is immediately available for all events worldwide.