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  • October 17 Media and Future Shop Team Up For Holiday Contest

19th November 2010

October 17 Media and Future Shop Team Up For Holiday Contest

October 17 MediaThe holiday season is here and what better way for families to get into the holiday spirit than by decorating a personal online living room? Vancouver-based online marketing firm October 17 Media has teamed up with Future Shop once again to embrace the gift of giving by creating an innovative online contest with weekly and instant chances to win fantastic prizes.

“The team at October 17 Media knows a thing or two about getting into the holiday spirit,” said Tamara Brooks, Partner, October 17. “We welcomed the opportunity to develop a marketing idea that would put Canadian Thrilling To Winfamilies in a festive mood and highlight Future Shop as the go-to destination for holiday gift buying. In preparation for this contest, the October 17 team began listening to Christmas music weeks before Halloween had arrived!”

October 17 Media prides itself as a local leader in creating cutting-edge virtual contests, collaborating with businesses to develop elaborate viral campaigns focused on an organization’s particular needs. The “Thrilling to Win!” campaign is the company’s fourth collaboration with Future Shop.

“We’re excited to partner with October 17 Media again to launch another fun-filled holiday contest,” said Nikki Hellyer, Director of Marketing, Future Shop. “We know Canadians will enjoy this year’s online contest where they create their own virtual holiday-themed living rooms and have the chance to win incredible prizes.”

Between November 19 and December 16, Canadians are invited to visit the contest’s page to register online and dive into the holiday spirit with online activities for chances to winFuture Shop prizes such as Apple product bundles. Special codes will be available in-store and through other Future Shop online marketing channels and can be redeemed on the contest site to unlock unique holiday activity options and increase the chances of winning.

Participants can spread the holiday cheer by inviting friends and family to their virtual decorated living room through social media channels, like Facebook and Twitter. Additionally, for every user that registers online, Future Shop will donate $1 for every room created – up to $25,000 – to put gifts under the tree for deserving kids across Canada.

BCTIABCTIA presents Part II of the MOBCOM speaker series, Always Connected: The Risk & Opportunity of 24/7 Connectivity this November 23rd at CBC Vancouver’s Studio 700, 700 Hamilton Street. The doors open at 5:30pm, and tickets are $45.00 each.

Mobile market Update:

Mobile computing is enhancing connections between people, businesses, and machines. In this opening presentation Jonathan reveals emerging market trends and new business models as consumers and business shift from eCommerce to mCommerce.

Panel Discussion:



Mobile connectivity has become ubiquitous. People now carry connected devices where ever they go – even to bed. This level of connectivity is unprecedented but what does this mean for business? How are consumer behaviours and expectations changing? The Vancouver Sun’s Gillian Shaw leads an insightful discussion with a multidisciplinary panel of industry experts about the unprecedented growth of personal mobile computing and how location-aware, 24/7 connectivity is changing the way business is done.

Case Study:

Research shows that extending applications to the smartphone platform can improve workforce productivity, enhance customer service and communication, and reduce operating costs. But how does it all really happen? And what is the impact on the business when customers can access service instantly? Trevor will share lessons from a customer case study – Sykes Assistance Services Corporation. Learn how Sykes plans to reduce operating costs and enhance their customers’ experience by extending their roadside assistance program to GPS-enabled BlackBerry smartphone and iPhone applications for Canada’s leading luxury auto manufacturers.

After the presentations, join speakers and attendees for drinks (first drink free) and lively discussion at the BREAD GARDEN (outside and next to the front doors of CBC Vancouver).

This entry was posted on Friday, November 19th, 2010 at 11:27 am and is filed under Associations, Business News, Contests, Education, Events, National News, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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