Ubisoft has announced an exclusive partnership with NIVEA for the Your Shape: Fitness Evolved video game. The partnership brings together NIVEA, developers of the world’s best-selling body-care products, and Ubisoft, to offer a holistic, in-home program for consumers to sculpt their bodies leveraging Kinect™ for Xbox 360®. A NIVEA workout will be included in Ubisoft’s Your Shape: Fitness Evolved when the game launches in November 2010. Two other special workouts, developed in collaboration with NIVEA’s fitness and lifestyle expert Sarah Maxwell, will be available as downloadable content throughout 2011.
“We’re delighted to partner with NIVEA on Your Shape: Fitness Evolved,” says Alain Corre at Ubisoft. “Video games offer the potential to reach diverse audiences and deliver tangible benefits to the consumer, going beyond pure entertainment. Your Shape: Fitness Evolved is an innovative and efficient fitness program for men and women who are looking to get into better shape. The NIVEA workout provides additional values for female players looking for a complete inner and outer beauty experience.”
Your Shape: Fitness Evolved will be the most innovative and complete fitness program available this autumn. Taking advantage of Microsoft’s Kinect, controller-free games and entertainment for Xbox 360 tracking capabilities and Ubisoft’s proprietary Player Projection technology, Your Shape: Fitness Evolved puts the player in the centre of the game, offering an immersive and rewarding fitness experience for men and women to stay in shape and reach their personal goals.
“At NIVEA we are very enthusiastic about this new and innovative partnership,” comments Jean-Francois Pascal, Director Global Business Unit Body Care at NIVEA. “With Your Shape: Fitness Evolved, our consumers will be encouraged to combine skin care with fitness in the most innovative and easy way, which will enable them to feel good in their body. For 100 years NIVEA, has been known and trusted by consumers for its skin care expertise and reliable products. NIVEA’s body-shaping products help make the most of your figure by improving the skin’s texture and firmness and reducing the visible signs of cellulite. However, we know that a holistic approach is required for best results: a combination of highly effective body care products, fitness training and a healthy diet. That’s why the integration of the NIVEA Work Your Body Fitness Room in Your Shape: Fitness Evolved completes the offer.”