Marketing Winners And iPad Title Releases
Toronto – Game devs, get your creative game on for TOJam 2010, being held this April 23 – 25th at George Brown College. The theme for this year’s Toronto Independent Game Jam is “Missing” – no – really, that’s what it is. Please check out Ryan’s blog over at Untold Entertainment for more details about TOJam, then go, dev crunch, create, have fun.
As someone who has a marketing and PR background, I pay close attention to the marketing aspects of Canadian studios and titles, and I would like to extend my congratulations to the Canadian titles recognized with medals and certificates at the MI6 Game Marketing Awards held last week in San Francisco:
Gold Medal Winners:
Outstanding TV or Theatrical Ad: EA Sports for “Joy”
Outstanding TV or Theatrical Ad Campaign: Assassin’s Creed 2: 2009 TV Campaign
Best Long Format Promotional Content: Assassin’s Creed 2: Lineage Episode 1 (Segment)
Outstanding Overall Marketing Campaign- Integrated: Assassins Creed 2 Integrated Campaign
Thinking Outside of the Box Award – Marketing: Assassin’s Creed 2 – Twitter Experience
Standout Print Advertisement: Assassin’s Creed 2: Rip Your Head Off
Standout Print Campaign: Assassin’s Creed 2: 2009 Print Campaign
Standout Overal Pop Display Single or Double Campaign: Prototype
Best Use of Online Media: Assassin’s Creed 2: Teaser Campaign
Best Key Art: Dragon Age: Origins
Silver Medal Winners:
Best Key Art: Assassin’s Creed 2
Don’t You Wish You’d Thought of This – Miscellaneous: Assassin’s Creed 2: Lineage Intro Trailer
Outstanding Promotional Trailer: Assassin’s Creed 2 E3 Trailer (2009) and WET “Shot At Love”
Best Showing At a Trade Event: Assassins Creed 2: E3 Outdoor Banner
Best Online Takeover/Roadblock: Assassin’s Creed 2: Big Bang Unit
Bronze Certificate Winners:
Outstanding Promotional Trailer: Assassin’s Creed 2 – TGS Trailer and WET “Shot at Love”
Best Co-Branding In A TV, Theatrical Ad or Video Asset: Assassins Creed 2 UFC Integration
Standout Print Outdoor/Environmental/Transit Advertising:Assassins Creed 2 E3/PAX Environmental Advertising
Best Product Packaging: Prototype
Best Limited Edition, Special Edition or Collector’s Edition Packaging: Assasin’s Creed 2 Limited Edition and Dragon Age: Origins Collector’s Edition
Best Use of Online Media: Guitar Hero Smash Hits
Charlottetown – Other Ocean Interactive, has partnered once again with SEGA® of America to bring you Super Monkey Ball 2: Sakura Edition available exclusively for the highly anticipated Apple iPad.
“We are very excited to be part of the iPad launch with this great franchise,” said Andrew Ayre, Other Ocean CEO. “And are very proud to be one of the first developers to have shipped an iPad exclusive title.”
Super Monkey Ball 2: Sakura Edition brings all the fun of the immensely popular console and iPhone hit to the iPad plus 4 new mini-games: Monkey Bowling, Monkey Target, Monkey Golf and the iPad exclusive mini-game Monkey Base. Monkey Base lets up to 4 players fight it out on the same iPad by launching orbs at each other to try to be the last monkey standing. And if all that wasn’t enough, players can now experience 10 iPad exclusive levels from the Far East World, in stunning graphics! Read the rest of this entry »
posted in Awards, Casual, Education, Events, Game Dev, Mobile, Music, New Releases By: Tami | Print This Post