Toronto – Which Canadian city is your favourite? Hasbro is launching a nation wide vote to find our nation’s 22 favourite cities that will be included on the new Monopoly Canada game board!
The voting began last night at midnight ET, with Monopoly fans casting their ballots for their favourite Canadian cities to help create a new Monopoly Canada game board. Sixty-five great Canadian cities have been pre-selected for the top 20 city vote and Canadians are invited to cast their ballots for 3 of these great cities each day of the vote, which will be open until February 7, 2010. The city that receives the most votes will be placed on the highest rent property traditionally held by Boardwalk.
The 20 cities that receive the most votes will be part of Monopoly history as the first cities selected to be on the Canadian game board through a consumer vote. However, two spaces on the board will be reserved for cities that are nominated through a wild card vote, which means any city in Canada can be nominated for these property spaces. Once the top 20 city vote is complete, the top 10 nominated wild card cities will also be put to a vote and the wild card winners will occupy the low-rent property spaces traditionally held by Mediterranean Avenue and Baltic Avenue. The wild card vote will take place from February 8, 2010 until February 21, 2010.
“Monopoly is the world’s most popular branded board game and it transcends cultural barriers,” said Michelle Sinclair, Brand Manager for Monopoly. “More than 750 million people have played the game since it was first introduced 75 years ago and its popularity shows no signs of slowing down.”
“The final result of the Monopoly Canada Edition will be surprising and only time will tell how the vote will turn out. We hope that fans will vote early and often for their favourite Canadian city” added Michelle.
The 65 cities pre-selected for the nation-wide vote are: