August 21st will be the day when everyone will get to have a first look at James Cameron’s Avatar. Twentieth Century Fox and Cameron debut the film’s trailer everywhere – while select cinemas and IMAX® theaters will screen extended footage prepared by the renowned filmmaker for this global “Avatar Day” event. The movie’s official site went live this morning, allowing viewers to sign up for Avatar updates.
In addition on the 21st, Ubisoft® will unveil the trailer for their videogame James Cameron’s Avatar: The Game. Ubisoft is at this weekend’s Comic Con in San Diego – make sure you stop by and say “hi” to Avatar Community Manager Gabe if you’re there. A Flickr account was opened yesterday, and fans are encouraged to upload their photos from Comic Con and the upcoming Penny Arcade Expo. Avatar the Game will be available for the 360, PS3, PSP, DS, and Wii with a release date of November 24 2009. Pre-orders are being taken at most game stores.
The worldwide trailer launch will be presented in all formats, including IMAX® 3-D, IMAX® 2-D, digital 3-D, digital 2-D, and 35mm 2-D. The trailer will also be available online. In addition to these events, Mattel will reveal the action figures for the film’s Avatar and alien Na’vi characters.
The extended look at Avatar will unspool only on August 21 – and only in 3-D – in select theaters and IMAX®. Details on locations and reserving tickets for this extraordinary and unprecedented experience will be announced soon.
Avatar takes us to a spectacular new world beyond our imagination, where a reluctant hero embarks on a journey of redemption, discovery and unexpected love, as he leads a heroic battle to save a civilization. The film was first conceived by Cameron 14 years ago, when the means to realize his vision did not yet exist. Now, after four years of actual production work, Avatar delivers a fully immersive cinematic experience of a new kind, where the revolutionary technology invented to make the film, disappears into the emotion of the characters and the sweep of the story.
AVATAR opens in theaters everywhere December 18, 2009.