Vancouver – Via E3 – Big Park Studios , which was recently acquired by Microsoft Game Studios  has announced their new Xbox 360 title, Joy Ride. The title will only be available to Xbox Live silver and gold subscribers, and will allow players to race their XBL avatars against friends. 
Put your avatar behind the wheel of a vehicle you select and customize to match your personal style, and drive your avatar WILD. Trick out your avatar with styles and animations to guarantee you’ll stand out in the crowd. The game universe constantly evolves and expands with new downloadable content, including new stunt parks, tracks, cars, car upgrades, avatar clothing and animations, and new events. Once you’re all customized, take your avatar out for a spin. Make friends around the world as you catch huge air, pull off crazy stunts, and participate in fun community events.
- Joy riding: Take your avatar driving and participate in huge community tasks. Everyone in the world will drive, play, and show off together to unlock the next round of content.
- Stunt time: Get huge air and do crazy stunts with your avatar.
- Customization: Customize your experience by modifying your car, and acquiring new animations and clothes for your avatar.
- Dynamic world: The Joy Ride world constantly evolves and expands with new downloadable content, including new stunt parks, tracks, cars, car upgrades, avatar clothing, avatar animations, and new events.