Toronto – Corus Entertainment Inc.’s Nelvana Enterprises has reached an agreement with Chorion to become the Canadian licensing agent for its successful Mr. Men and Little Miss brand, to include merchandise such as apparel and accessories, toys and novelty items, as well as live stage shows and character appearances.
Based on the classic 1970s book series by British author Roger Hargreaves that has sold over 100 million copies, the Mr. Men and Little Miss property has a global presence with both children and adults.
The animated television series, The Mr. Men Show, features an ensemble of 25 characters such as Mr. Bump and Little Miss Sunshine, and uses an innovative sketch comedy format. The television series has been sold in 18 territories worldwide and recently launched in Canada on Corus’ kids specialty network, YTV.
Mr. Men and Little Miss characters have already spawned an international fashion craze, which has been enhanced by the multitude of celebrities photographed wearing Little Miss Sunshine T-shirts.
“Corus Entertainment will put our full weight behind the Mr. Men and Little Miss brand,” said Mark Northwood, Vice President, Worldwide Licensing, Nelvana Enterprises. “This exciting TV series and consumer products property will benefit from the scale of Corus Entertainment in Canada, leveraging our proven expertise in merchandise licensing, live entertainment and the heft of our broadcast networks in Canada.”
“We are pleased to have the team at Nelvana Enterprises on board for the Mr. Men brand — they truly understand the breadth of the opportunity at hand.There’s a little bit of Mr. Men in everyone!” said Cheryl Gotthelf, SVP Global Brand Management (MMLM), Chorion.