2nd November 2008

Calgoo Launches New Marketing Medium

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Calgoo In-Calendar Marketing™ to Promote Time-sensitive Products and Services through Electronic Calendars

Vancouver – Calgoo announced today the immediate availability of its new product and service, Calgoo In-Calendar-Marketing. In-Calendar Marketing is the concept of promoting time-sensitive products and services via an electronic calendar. This is an entirely new marketing medium and Calgoo In-Calendar Marketing is the first software and services platform that enables other businesses to launch their own campaigns in this medium.

“Marketers are always on the lookout for the ‘new’ and ‘remarkable’ to help differentiate their products and services,” said Andrzej Kowalski, CEO, Calgoo. “Calgoo In-Calendar Marketing is exactly that. It is a new marketing medium that empowers sophisticated marketers with the ability to launch their own in-calendar marketing campaigns.”

Continued Kowalski, “The calendar is the medium in which time-based decisions are made. And by placing useful marketing communications within this medium, we help create offers that are timely, relevant, and acted upon. The end result is that marketers now have a new method to engage existing and prospective clients while enhancing customer loyalty and driving sales.”

Calgoo In-Calendar-Marketing is well suited for sophisticated marketers who are already engaged in loyalty marketing or have sizeable lists of opt-in email subscribers. In-calendar marketing is a pull medium in which the subscriber has direct control of the marketing experience. Marketing messages are displayed within the subscriber’s electronic calendar as events adjacent to personal and work schedules.

“The calendar is a personal and intimate medium,” said Kowalski. “The marketing offers that should be delivered via this medium are those that provide real value to the subscriber in the form of relevant, time-based content. As part of our services, we work with companies to identify and create suitable campaigns. Done properly, this new marketing concept enables organizations to deliver engaging, useful content into the calendars of their most loyal and profitable customers.

Calgoo In-Calendar-Marketing includes web-based campaign management, analytics and reporting, combined with professional services, campaign ideation, and technical support to get organizations up and running quickly. As of 2006 there were 300 million electronic desktop calendars in use and 10 million more web calendar users (Source: Carl Sjogreen, Google Calendar Product Development).

This entry was posted on Sunday, November 2nd, 2008 at 2:44 pm and is filed under National News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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