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It’s easy to get bogged down in the details of mobile marketing. New technologies, consumer behaviours and expectations mean the modern marketer has to know a lot about an ever-growing pool of information. If your eyes are glued to your phone, you might miss the big picture — or the obstacles in your path. Don’t get caught with your head down. Let Marketing and the Canadian Marketing Association show you what’s ahead and how to best position your brand among the most empowered consumers in history.
Keynote Speaker:
- Patrick Albano, Vice-President Mobile and Social Innovation, Yahoo!
Also featuring:
- Mike Bailey, Engineer, Senior Staff Manager, Qualcomm
- Joline McGoldrick, Research Director, Dynamic Logic
- Lindsay Norton, Senior Marketing Manager, Member Engagement, SCENE
- Andrew Macdonald, General Manager, Uber
- Justin Raymond, President, Hailo Network Canada Inc.
- Cesar Zea, Director, Client Service, Millward Brown
- And more!