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The Digital Strategy Conference is designed for directors and managers of marketing/communications, sales, customer service and product support. The education supports the success of digital initiatives implemented by internal web, ecommerce and online marketing teams; as well as agencies, consultants and vendors. Therefore, we encourage a team approach to this education.
The goal of the conference is to bring together managers and directors who have a good understanding of the impact of digital on organizations today and recognize the need for methods and models that will move digital initiatives from fragmented tactics to integrated, cross-functional strategic plans.
The Digital Strategy Conference delivers a deep dive focused on how to think and plan strategically when putting digital to work. By rising above current day tactical thinking, you become more focused, efficient and productive, positioning your organization to better compete, stay relevant and succeed.
The lessons learned will help you overcome fragmentation of media, channels, platforms and audience. You will learn:
- What a digital strategy is and is not
- About the value of an iterative digital strategy
- How to develop a strategic plan and apply it
- Methods and processes that will help you evaluate new opportunities as they arise, develop strategy that continuously evolves and keeps pace with organizational goals.