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Canadian Connected TV And Mobile Video Advertising Growth Outpaces Other Global Markets

videology [1]Digital advertising platform and solutions provider Videology [1] has released its 1st quarter findings on the video advertising market in Canada based on an analysis of 51 million impressions delivered via its platform from January to March 2013. Among the findings, Videology found that Canada continues to outpace other markets in terms of cross-device video advertising. The share of digital video ad impressions placed on mobile and connected TV in the 1st quarter amounted to 37%, with the remainder placed online. Comparatively, 26% of impressions were placed on mobile and connected TV the previous quarter—an 11% increase quarter-over-quarter. In the US and the UK, 8% and 7% of ads were placed on mobile and connected TV, respectively.

Mobile and connected TV video ads are not the only devices seeing growth in Canada – online video on PCs/computers also grew 63% year-over-year on the Videology platform. Overall, across all devices, digital video advertising in Canada has grown 119% year-over-year.

“Our latest analysis is representative of the overall growth and interest in video advertising in Canada,” said Brian Danzis, Videology’s Senior President of Media & Platform Sales, North America. “Marketers continue to see great, effective results from cross-device video advertising. We fully expect this growth to continue throughout the year, particularly as Nielsen rolls out its Online Campaign Ratings, enabling holistic planning across both television and video.”

Additional highlights from the Q1 Canadian Video Market At-A-Glance:

The full Canadian Video Market At-A-Glance [2] is available on the Videology [1] website.

4 Comments (Open | Close)

4 Comments To "Canadian Connected TV And Mobile Video Advertising Growth Outpaces Other Global Markets"

#1 Comment By Tami Quiring (@VillageGamer) On Monday May 13, 2013 @ 4:10 am

.@VideologyGroup Report: Canadian Connected TV & Mobile Video Advertising Growth Outpaces Other Global Markets [7]

#2 Comment By @ctvma On Monday May 13, 2013 @ 9:26 am

Canadian Connected TV And Mobile Video Advertising Growth Outpaces Other Global Markets [8] #connectedTV

#3 Comment By Videology Group (@VideologyGroup) On Tuesday May 14, 2013 @ 6:29 am

RT @VillageGamer: .@VideologyGroup Report: Canadian Connected TV & Mobile Video Advertising Growth Outpaces Other Global Markets [7]

#4 Comment By @Voxbright1 On Wednesday May 15, 2013 @ 5:15 am

RT @ctvma: Canadian Connected TV And Mobile Video Advertising Growth Outpaces Other Global Markets [8] #connectedTV