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Wishpond Launches New Group Offer App For Retailers and Brands

wishpond [1]Wishpond [1] has announced the launch of its Group Offer app [2], the only app of its kind that allows retailers and brands to create group deals (without Groupon) that harness the power of social sharing on their Facebook Pages, Twitter Profiles, websites and mobile, helping to boost a company’s reach and sales. For example, a clothing store can entice users to purchase excess inventory by offering a $40 gift card towards last season’s clothing line for $20. Entrants will be encouraged to invite their friends to purchase to reach the specified number of participants necessary to unlock the offer.

The Group Offer app boosts Wishpond’s Social Marketing Suite by adding a new way for merchants to entice users to purchase across all mobile, Web, and social channels. Merchants can offer a great price on products or gift cards (for example, $20 for a $40 gift card) to entice first-time buyers. Unlike running an offer with Groupon, merchants own all of the revenue and all of the customers to re-market to in the future.

Merchants can even run multi-channel campaigns in tandem. For example, a business can run a Group Offer along with a Sweepstakes at the same time on Facebook and Twitter to maximize user participation across different channels.

Wishpond’s Group Offer App also integrates directly with the Wishpond Analytics Dashboard [3]. Merchants can use their Analytics Dashboard to analyze and send targeted emails about the contest to customers by groups based on age, gender, location and “Likes” data points that are pulled via the Facebook Open Graph. Better yet, Merchants can watch real-time analytics for each Group Offer on their Campaign Report Page within their Wishpond Merchant Admin.

Wishpond’s Group Offer app includes a robust package of capabilities:

“We have had many of our clients come to us after having a poor experience with Groupon-style sites,” said Ali Tajsekandar, CEO of Wishpond. “Our Group Offer app is a simple way to get users purchasing and sharing great deals without having to pay any revenue commissions to a 3rd-party provider.”

Group Offer App Rounds Out Wishpond’s Social Marketing Suite

Wishpond offers more than a dozen online marketing apps that cover everything from social promotions to customer engagement and analytics to ads and distribution. Here are a few of the apps Wishpond currently offers in its Social Marketing Suite:

Single User Access to Wishpond’s entire Social Marketing Suite from $29/m. Agencies Rates from $195/m. Shopping Center, White Label and Full-Service options are available upon request.

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1 Comment To "Wishpond Launches New Group Offer App For Retailers and Brands"

#1 Comment By Tami Quiring (@VillageGamer) On Wednesday February 13, 2013 @ 4:04 am

.@Wishpond Launches New Group Offer App For Retailers and Brands [11]