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New Canadian Study on Cartoon-Watching Reveals Positive Impact on Bonding

teletoon retro [1]A national survey commissioned by classic cartoon network TELETOON Retro [1] and conducted by market research firm, The Strategic Counsel, shows that Canadians view cartoon-watching as a positive experience that facilitates family bonding, fosters well-being and builds memories between kids and parents. These findings counter the common misconception that television is mostly used as babysitting tool for busy parents.

With respect to bonding, eight out of ten Canadian parents (79%) report that they love watching cartoons with their kids. Almost nine out of ten Canadian parents (87%) declare hearing their child laugh while watching cartoons gives them a great feeling and 86% of parents state that it gives them time to relax with their children.

On the contrary, less than half of Canadian parents (43%) have used TV as a reward or a bribe and just over half of Canadian parents (56%) have put cartoons on TV to entertain their kids when they need to get stuff done.

“In the busy world that we live in today, we are always looking to make positive connections with our children. There are ways to find those moments in our everyday activities that we may have not thought of, like cartoon-watching,” said Dr. Oren Amitay, Registered Psychologist and Parenting Expert. “Classic cartoons in particular provide this connection in that they allow a parent and child to share a common experience that is familiar to parents and appealing to both. Parents recalling fond memories of waking up early on a Saturday morning to watch cartoons with a bowl of cereal are far more likely to join their child than to use the TV as merely a substitute babysitter.”

The survey coincides with today’s launch of TELETOON Retro’s brand refresh that reflects the network’s new positioning as a top entertainment choice for families, delivering fun through laughter and timeless character to kids and parents wanting to spend more time together. Conducted among over 1,000 Canadians in January 2013, the survey revealed that cartoons are ubiquitous in Canadian homes, with 98% of Canadian kids aged 3-10 watching cartoons at least once per week, 80% of Canadians parents watching once a week and 91% of Canadians having watched cartoons as children.

Regional Differences – English Canadians vs. French Quebecois – Interestingly, the study revealed significant differences between French Quebecois and English Canadians.

Gender Differences – The study also found notable differences in attitudes towards cartoons between men and women.

TELETOON Retro – The survey found parents who watch TELETOON Retro agree the network offers a unique family enjoyment experience, with almost 9 out of 10 viewers stating that they love that they can share the joy they had watching classic cartoons with their children by watching TELETOON Retro. TELETOON Retro viewers love watching cartoons with their kids (90%), feel that watching cartoons with kids is quality time (87%) and hope to build fond memories with their children through watching cartoons together (95%).

The Strategic Counsel undertook this survey on behalf of TELETOON Retro. A sample of 1,065 adult Canadians from an online panel participated in this survey that took place between January 17-23, 2013. The margin of error for a strict probability sample for a sample of this size would be ±3.0 percent, 19 times out of 20. In addition to the survey of the general population, an additional 251 parents of kids aged 3-10 were also surveyed to be able to provide meaningful analysis of this specific demographic.

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1 Comment To "New Canadian Study on Cartoon-Watching Reveals Positive Impact on Bonding"

#1 Comment By Tami Quiring (@VillageGamer) On Monday February 4, 2013 @ 12:27 am

New Canadian Study by @TELETOONRetro on Cartoon-Watching Reveals Positive Impact on Bonding [6]