Village Gamer » Book Launch – Innovation Reinvented: Six Games that Drive Growth

^[1]The launch of Innovation Reinvented ^[2], a book by Roger Miller and Marcel Côté and published by the University of Toronto Press ^[3], took place at the École de technologie supérieure at noon today. Innovation is essential for businesses and economies to thrive in the long run, but there is no ‘one-size-fits-all’ strategy for innovating successfully.

Based on a global survey of innovative firms and on over fifty in-depth case studies, Innovation Reinvented identifies six ^[2] patterns of innovation as well as the tactics and best practices that will enable you to become more competitive at every level.

In the study of innovative companies, such as Apple and Intel in the technology sector and Proctor & Gamble in mature markets, Roger Miller and Marcel Côté dispel the notion of innovation as a necessarily radical process. In fact, the authors demonstrate that the vast majority of innovations involve improvements in product features or business processes, which are significant factors in driving economic growth.

Roger Miller’s university career has mainly focused on understanding innovation. He is a Distinguished Research Scholar at Oxford University’s Saïd Business School, and a University Partner at SECOR ^[4].

Marcel Côté, the founder of SECOR, is a well-known strategy consultant and public policy advisor in Canada, as well as a serial investor in start-up companies.

Full Description:

Innovation is essential for businesses to survive in the long run, but there are no one-size-fits-all strategies for innovating successfully. A firm’s specific business environment will determine what works and what does not work.

Based on a global survey of innovative firms and on 50 in-depth case studies, Innovation Reinvented identifies six patterns or ‘games’ of innovation, each commanding best-of-class strategies and best practices. Examining recognized innovative companies – from Apple and Intel in the technology area to Proctor & Gamble and Clorox in mature markets – this book dispels the notion of innovation as a ‘one-size fits all’ or necessarily radical process. As Roger Miller and Marcel Côté demonstrate, the vast majority of innovations result from improvements in product features or business processes.

Innovation Reinvented provides a unique framework for entrepreneurs and senior executives to identify the game(s) in which a business is involved, and which approaches are best-suited to win by competing on innovation.