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Rogers Releases Innovation Report

rogers [1]Rogers Communications [1] has released the results of its Rogers Innovation Report that regularly explores Canadians’ habits and views on technology. The latest Report focuses on how technology users connect to family and friends and includes a survey that shows six-in-ten (58%) Canadians cannot imagine life without the modern conveniences of texting, email and social networking, while nearly four-in-ten (39%) feel that staying connected with loved ones is equally as important as eating and sleeping.

“There’s no question that technology is transforming our lives. Canadians tell us that with all the communication options that technology now provides, it’s making their lives easier and relationships better,” said Robert Switzman, Rogers Senior Director, Convergence.  “From making plans for dinner to checking in with the kids, staying connected to their loved ones is a top priority for Canadians.”

Among other findings, the report reveals that women have a much stronger tendency than men to use technology as a Rogers Innovation Report Infographic [2]tool for keeping close to those they care about. And while young adults continue to rely heavily on newer technologies like texting to connect with friends and family, they still recognize situations when a traditional phone call is the way to go.

Women vs. men
In the battle of the sexes, women, significantly more than men, felt strongly about the use of technology to manage relationships with their friends, families and partners. It helps them to avoid anxiety and positively benefits their overall lives.

Young adults are the most connected
Young adults aged 18-24 are the most plugged-in, using technology with the highest frequency to manage all of their personal relationships.

Even in our social media era, email still one of the most popular ways for Canadians to stay connected

From January 13th to January 23rd 2012, an online survey was conducted among 1,403 randomly selected adult Canadians that own a smartphone or tablet and use texting, social networking, video calling, email, instant messaging, or BBM. All were Angus Reid Forum panelists. The margin of error—which measures sampling variability—is +/- 2.6%, 19 times out of 20. The results have been statistically weighted according to region and gender. Discrepancies in or between totals are due to rounding.

Join or follow the conversation about the new Rogers Innovation Report on Twitter by following and using the hashtag #RIRExplores.