[1]Patent Rights Group Inc. of Toronto Canada [1] (PRG) has acquired a new patent for advertising and listing real estate over mobile devices. By acquiring this patent asset, PRG will own the intellectual property rights to advertise real estate and deliver Multiple Listing Services (MLS) over mobile devices.
With the meaningful increase in the number of mobile devices accessing the internet and online services, and since most real estate boards in North America have developed, or are currently developing mobile strategies, PRG is now positioned to monetize mobile innovation in the Real Estate Industry.
“In today’s competitive marketplace, every successful real estate association member uses their mobile device as their preferred method of communication” said Tony Canapini, CEO of PRG. “Once patented, PRG will license the methods included in this patent to anyone wishing to provide real estate listings over mobile devices.”
MSNBC.com reported last month that Apple has over 500,000 mobile applications and Google is close behind with 400,000 applications, and that each of these companies has now achieved over 10 billion downloads. This means that most consumers are accessing applications from their mobile devices, and with the parallel growth in online auction sites and free internet classified advertising, consumers will become more directly involved in the advertising, buying and selling of their real estate.
PRG takes a keen interest in making solutions available where there is a need for innovative new ideas. In this instance, PRG will add this patent to its existing patent portfolio and be ready to monetize this emerging need for advertising and listing real estate over mobile devices.