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  • IAB Canada Releases Second In A Series Of Canadian Competitive Online Advertising Trend Reports

18th March 2013

IAB Canada Releases Second In A Series Of Canadian Competitive Online Advertising Trend Reports

IAB CanadaIAB Canada has announced the second in a series of reports, compiled by two respected, longstanding IAB Canada Member companies, addressing Competitive Online Advertising Trends in Canada. Prepared by comScore and Kantar Media, in partnership with IAB Canada, these reports are fueled by the two companies’ extensive Canadian paid display advertising tracking databases. The two new reports consist of 2012 year-end top-lines of key display advertising trends for several leading categories. Read the rest of this entry »

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8th March 2013

Second Report On “Second Screen And Television”

Canada Media FundThe various benefits that can be generated for producers and broadcasters by second screen initiatives as well as the potential impacts of these initiatives on the television production chain are the focus of the white paper entitled The Second Screen and Television — Benefits and Impacts (PDF 5MB). This 20 page report is the second in a series of three white papers dedicated to the second screen phenomenon. Prepared by Evolumedia Group, co-published with the Canada Media Fund (CMF) and funded by the Société de développement des entreprises culturelles (SODEC) is currently available as a PDF in English and French on the CMF and Evolumedia websites. Read the rest of this entry »

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6th March 2013

Ernst And Young: Canada Bucks Global Trend With Technology Deal Volume Up

Ernst & YoungDespite flatlining global technology mergers and acquisitions (M&A) volume year over year in 2012, Canadian volume was up 21% according to Ernst & Young‘s Global technology M&A update. The report highlights that risks such as incorrect valuation were top of mind as equities markets fluctuated and buyers believed many company values remained high. But deal volume held steady as macroeconomic pressures forced companies to clarify what’s important. Read the rest of this entry »

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6th March 2013

Microsoft Study: Software Piracy Costs Billions In Time And Money For Consumers And Businesses

Microsoft CanadaAlthough some computer users may actively seek pirated software in hopes of saving money, they are taking a big risk because the chances of infection by unexpected malware are one in three for consumers and three in ten for businesses, according to a new study (PDF) commissioned by Microsoft Corp. and conducted by IDC. As a result of these infections, the research shows that consumers will spend 1.5 billion hours and $22 billion identifying, repairing and recovering from the impact of malware, while global enterprises will spend $114 billion to deal with the impact of a malware-induced cyber-attack. Read the rest of this entry »

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5th March 2013

The Creative Group Survey Indicates Calibre of Independent Creative Talent On The Rise

the creative groupThe freelance talent pool has grown stronger, a new survey suggests. Nearly seven in 10 (69 per cent) of advertising and marketing executives interviewed by The Creative Group said the calibre of independent creative professionals has increased in the last five years; among those, 22 per cent said it has increased significantly. Respondents cited “access to specialised skills or knowledge” as the greatest benefit of using freelancers. These findings and additional information, including tips for working with freelancers and questions to consider before pursuing a consulting career, are accessible in a new infographic from The Creative Group, a specialised staffing service for interactive, design and marketing professionals.  Read the rest of this entry »

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5th March 2013

iGO3D Research Findings Released to Help Game Developers Launch Effective Titles

igo3dThe immersive game industry stands on the cusp of dramatic change following two years of specialized research conducted by Interactive Games Ontario 3D (iGO3D), an alliance of Ontario universities and leading game companies launched in early 2011. With total funding valued at C$635,000, iGO3D’s findings include everything from developing a better understanding of stereoscopic 3D (S-3D) gaming to pioneering new techniques in S-3D visual game design. Read the rest of this entry »

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4th March 2013

comScore Releases 2013 Canada Digital Future In Focus Report

comscorecomScore, Inc., a leader in measuring the digital world, today released the 2013 Canada Digital Future in Focus report. This annual report examines how the prevailing trends in web usage, online video, digital advertising, mobile, social media and e-commerce are defining the current Canadian marketplace and what these trends mean for the year ahead. Read the rest of this entry »

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27th February 2013

RBC Poll Shows Internet Remains Uncharted Territory For Canadian Businesses

rbcAccording to a recent RBC small business survey, only 46 per cent of Canadian small businesses have a dedicated website, and less than half (48 per cent) of those businesses say they sell their products and services through their websites. In fact, 56 per cent of the entrepreneurs in the survey rate finding and keeping clients as one of the top business challenges that they will face over the next year, yet only 41 per cent of those surveyed promote their business using a dedicated website. Read the rest of this entry »

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27th February 2013

TechNavio Global Video Game Report 2011 – 2015 Available For Purchase From Research And Markets

research and marketsResearch And Markets has added The Global Video Game Market 2011 – 2015 report by TechNavio to its offerings, with prices starting at $ 1500.00 USD. TechNavio’s analysts forecast the Global Video Game market to grow at a CAGR of 7.27 percent over the period 2011-2015. One of the key factors contributing to this market growth is the increasing parental acceptance of video games in emerging countries. The Global Video Game market has also been witnessing the increase in the development of video games based on popular characters and movies. However, the increasing piracy of video games could pose a challenge to the growth of this market. Read the rest of this entry »

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13th February 2013

BDC Study Shows Canada’s Mid-Sized Firms in Decline

bdcCanada’s mid-sized companies, a key motor of the economy, saw their numbers decline by 17% – 9,370 to 7,814 – from 2006 to 2010, according to a new study (PDF link) by the Business Development Bank of Canada (BDC). Hardest hit was the manufacturing sector, which saw over half its mid-sized firms vanish between 2001 and 2010 from 2,807 to 1,381. BDC undertook the study to fill an important research gap on mid-sized firms. The study is based on Statistics Canada data and supported by survey results from market research firm Harris/Decima. The study is one of three that the BDC plans to release this year on economic issues of importance to Canadians. Read the rest of this entry »

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