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  • Mediative And HEC Montreal Launch Long-Term Study On Mobile Device Use

18th June 2013

Mediative And HEC Montreal Launch Long-Term Study On Mobile Device Use

mediativeThe use of mobile devices in Canada has surpassed all projections, transforming the way businesses communicate with consumers. To remain at the forefront of these changes, Mediative, in partnership with HEC Montréal, SAP, and Avatar EEG Solutions Inc, has launched a research program on the antecedents and consequences surrounding the use of mobile devices for companies looking to attract customers on these platforms. This program, which will gather data over the next three years, will allow the industry and academic institutions to conduct cutting-edge research to contribute to information systems and marketing theory. Furthermore, this study will help partner organizations optimize their techniques, methods, and strategies for mobile devices. Read the rest of this entry »

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11th June 2013

A New Website On Crowdfunding In Canada

Canada Media FundI also tweeted from the Banff World Media Festival session yesterday where the Canada Media Fund (CMF) announced the official launch of a new website dedicated to information on crowdfunding. Read the rest of this entry »

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11th June 2013

QuickPlay Media Survey Finds U.S. Consumers More Tolerant Of Mobile Video Ads Than U.K. Or Canadian Counterparts

quickplay mediaQuickPlay Media has revealed the results of a survey focused on mobile TV and video viewing habits as well as ad tolerance in the United States, Canada and the United Kingdom. The survey results reveal insights about ad tolerance across streaming devices, the popularity of Live TV versus video on demand (VOD) and the factors that motivate users to pay for premium services. Read the rest of this entry »

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6th June 2013

New Study Released On Aboriginal Screen-Based Production

Canada Media FundThe Canada Media Fund has released a new study (PDF) on the Aboriginal screen-based production sector paints a portrait of a dynamic and vibrant industry sector. Producers in the sector typically employ Aboriginal Peoples, combine the roles of producer, writer and director and create original productions in Aboriginal languages. The report prepared by Maria De Rosa, President of Communications MDR, and her Associate, Marilyn Burgess, examined the state of Aboriginal television, interactive and feature film production in Canada and measured production activity over the five-year period 2007-2008 to 2011-2012. In that period, the sector created over 3,300 full-time jobs, generating almost $173 million in production activity. Read the rest of this entry »

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6th June 2013

PwC Report: 14th Annual Global Entertainment And Media Outlook

pwc canadaAccording to PwC’s annual Global Entertainment and Media Outlook 2013-2017 (available by paid subscription), spending on traditional media will continue to dominate over the next five years– the 9% of overall consumer E&M spend on digital content in 2012 will rise to just 16% of total spend in 2017. However, digital innovation is crucial for E&M companies in North America, the South Pacific and Western Europe and will be a key priority for these markets over the next five years. Read the rest of this entry »

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3rd June 2013

Canadian Wireless Sector Generates Economic Benefit of $50.2 Billion

cwtaA new report released today by the Canadian Wireless Telecommunications Association (CWTA) reveals the Canadian wireless sector generated an overall economic benefit of $50.2 billion in 2011, an increase of 16.7% from the $43 billion in 2010. The Benefit of the Wireless Telecommunications Industry to the Canadian Economy study, conducted by Nordicity, concludes that the Canadian wireless sector’s economic benefit has increased dramatically, as Canadians’ adoption of smartphones, tablets and mobile data services and applications has also increased at a rapid pace. Read the rest of this entry »

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31st May 2013

Women In View On TV Report Shows Scarcity Of Women Creating Content For Canadian Television

women In viewCanadian women are significantly underrepresented in key creative and content-creating roles in Canada’s TV production industry. This means the stories and values communicated through the influential and far-reaching medium of television are badly skewed, according to a report released today by non-profit organization Women in View. In its report Women in View on TV 2013, the organization examined 21 Canadian live action television series, which, in 2010-2011, received a total of $99.1 million in public funding by the government’s Canada Media Fund. Productions examined include Being Erica, Flashpoint, The Listener, Rookie Blue, Republic of Doyle, The Borgias, Heartland, Murdoch Mysteries, Hiccups, Lost Girl, and Little Mosque on the Prairie. Read the rest of this entry »

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29th May 2013

Sage SMB Hiring Outlook Survey: Flat Demand Keeping Canadian Businesses From Hiring

sageSage North America today released findings of the Sage SMB Hiring Outlook Survey, which examined the hiring trends of Canadian small and midsized businesses in 2013 and their perception of how measures introduced in the recent federal budget will impact their business. The survey found that of businesses surveyed, 19 per cent have hired or will hire in 2013. Of those businesses hiring, 77 per cent reported that a stronger demand for their company’s services or products is the driving force for their need to hire, followed by improved economic outlook (23 per cent) and the availability of a better pool of desirable candidates (11 per cent). Read the rest of this entry »

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29th May 2013

Research And Markets: Global Analysis Of The Top 350 Film Production Companies

research and marketsResearch and Markets has announced the addition of Plimsoll Publishing’s “Film Production (Global)” report to their offering. This new report provides a detailed overview of the global film production market and delivers a comprehensive individual analysis on the top 350 companies. It includes a wealth of information on the financial trends over the past four years. A quick glance of this report will tell you that 100 companies have a declining Plimsoll financial rating, while 79 have shown good sales growth. Read the rest of this entry »

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23rd May 2013

PayPal Study Reveals Majority Of Canadians Feel Trapped By Their Wallet

PayPalPayPal has revealed the findings of a global study that paints a dim future for the wallet, especially in the Canadian market. Almost nine in ten (87%) Canadians indicated they wished they did not have to carry a wallet followed by a vast majority (83%) of respondents across five countries (Australia, Canada, Germany, the U.S. and the U.K.) wishing they were wallet-free. Nearly one in four Canadians (23%) and almost half of Canadians (47.9%) between the ages of 18 and 24 would choose a smartphone over a wallet if they could only bring one item when going out. Those in Ontario (28%) and the Prairies (23%) were most likely to choose their smartphone over their wallet. Read the rest of this entry »

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