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  • PayPal Study Reveals Majority Of Canadians Feel Trapped By Their Wallet

23rd May 2013

PayPal Study Reveals Majority Of Canadians Feel Trapped By Their Wallet

PayPalPayPal has revealed the findings of a global study that paints a dim future for the wallet, especially in the Canadian market. Almost nine in ten (87%) Canadians indicated they wished they did not have to carry a wallet followed by a vast majority (83%) of respondents across five countries (Australia, Canada, Germany, the U.S. and the U.K.) wishing they were wallet-free. Nearly one in four Canadians (23%) and almost half of Canadians (47.9%) between the ages of 18 and 24 would choose a smartphone over a wallet if they could only bring one item when going out. Those in Ontario (28%) and the Prairies (23%) were most likely to choose their smartphone over their wallet. Read the rest of this entry »

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21st May 2013

BSA Study: Properly Licensed Software Delivers Four Times the Economic Benefit of Pirated Software

mini-orbyA new study from BSA | The Software Alliance and INSEAD, one of the world’s leading business schools, finds that increasing the use of properly licensed software would have a greater impact on the economy in Canada than allowing similar growth in the use of pirated software. A one per cent increase in use of licensed software would generate an estimated $2.25 billion, in national production, compared to $521 million from a similar increase in pirated software — meaning properly licensed software would deliver $1.73 billion in additional economic value. Read the rest of this entry »

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21st May 2013

Study: Consumer Social Technologies Drives Enterprise Social Collaboration

avanadeAvanade, a global business technology solutions and managed services provider, has released results from a global survey (PDF) on adoption of social collaboration technologies by 4,000 end users and 1,000 business and IT decision-makers in 22 countries. Data from the research shows that the majority of businesses are using social networking technologies in the enterprise. Read the rest of this entry »

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21st May 2013

2012 Report: The State of Canada’s Science, Technology And Innovation System

STICA major report released today by Canada’s Science, Technology and Innovation Council (STIC) has concluded that Canada continues to tread water as a mid-level performer in science, technology, and innovation (STI) and is calling for Canada to aim higher and aspire for global leadership on key STI measures. The State of the Nation 2012 report, Canada’s Science, Technology and Innovation System: Aspiring to Global Leadership - the third public report from STIC – charts progress from a baseline set in 2008 and compares Canada’s performance to global science, technology and innovation leaders. Read the rest of this entry »

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21st May 2013

Graphic Designers In Canada Industry Market Research Report Now Available From IBISWorld

ibisworldGraphic designers provide an essential service for marketing and advertising activities in just about every industry. Operators develop visual displays, from product packaging to advertisements, across all visual media. Unfortunately for industry operators, a reliance on advertising expenditure has contributed to relatively slow growth in the five years to 2013. Read the rest of this entry »

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20th May 2013

Research And Markets: Focus Shifts To Mobile Entertainment In 2013

research and marketsAccording to a new report by BuddeComm available from Research And Markets, the digital entertainment market is now worth billions of dollars in revenue and is currently being driven by the growing uptake of smart phones and touchscreen tablets. From updating social networks, browsing interesting websites, watching online videos, downloading and listening to music, trialling new apps and participating in games and gambling – the online and mobile platforms now offers a myriad of services based on entertainment.   Read the rest of this entry »

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17th May 2013

75% Of Brands Don’t Have A Mobile Strategy

uberflipThe majority of companies can’t determine if their mobile efforts are effective. That is one of the key takeaways from Uberflip’s latest infographic titled Mobile Marketing in 2013: Stats and Figures, which illustrates how brands are leveraging mobile channels, current trends and future projections for mobile marketing. Read the rest of this entry »

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15th May 2013

CWC Game Changers TMT Executive Learning Framework

cwcCanadian Women in Communications is pleased to announce the release of Game Changers TMT Executive Learning Framework, available now for download as a PDF.  Whether you’re looking for a tool to help you assess your executive skills for the digital landscape or planning training for those on your team, you’ll find this to be an invaluable resource.  Read the rest of this entry »

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15th May 2013

Technology Link To Business Success Grows Stronger For Canadian Companies

comptiaThe role of information technology (IT) in setting strategic priorities and achieving business success is growing for companies in Canada and around the world, according to new research released today by CompTIA, the non-profit association for the IT industry. More than 80 percent of Canadian businesses surveyed say technology is important or very important to their success; three-quarters plan increases in IT spending this year; and 35 percent have expectations of hiring new IT staff in 2013. Read the rest of this entry »

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13th May 2013

Canadian Connected TV And Mobile Video Advertising Growth Outpaces Other Global Markets

videologyDigital advertising platform and solutions provider Videology has released its 1st quarter findings on the video advertising market in Canada based on an analysis of 51 million impressions delivered via its platform from January to March 2013. Among the findings, Videology found that Canada continues to outpace other markets in terms of cross-device video advertising. The share of digital video ad impressions placed on mobile and connected TV in the 1st quarter amounted to 37%, with the remainder placed online. Comparatively, 26% of impressions were placed on mobile and connected TV the previous quarter—an 11% increase quarter-over-quarter. In the US and the UK, 8% and 7% of ads were placed on mobile and connected TV, respectively. Read the rest of this entry »

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