Before we get into today’s news, just a reminder that submissions are now open for the 2010 Canada New Media Awards. Get your nominations in now, the early bird deadline is July 16th.
Updated with link: Mattel Canada is taking the new Hot Wheels® Colour Shifters™ collection for a road trip across Canada this summer. They are stopping over at 50 Canadian community festival events between now and September. Mattel Canada’s Assistant Brand Manager Melissa Chau will officially launch the summer tour tomorrow morning at Toronto’s Yonge and Dundas Square. The summer road trip is meant to show off the new life-size Colour Shifter Ford Mustang, and kids who attend the launch event tomorrow can help change the colour of the car, play with Hot Wheels® toys and also receive a special Hot Wheels® collector booklet, T-shirt and more.
Tickets for Interactive Ontario’s IN 2010 are now on sale, with Super Early Bird and special rates for those delegates who attended the event last year expiring on July 16th. This cross-platform, multi-stream conference about the business and ideas of interactivity will take place from September 12-14 at the Carlu in Toronto. The conference will be divided into the following streams:
Mobile: The IN Mobile stream will present sessions from case studies to discussions about the latest and greatest key developments, the current status and future development trends in wireless technology.
Social Media: Social Media at IN will focus on the creative and business opportunities in a sector which is continuously reinventing itself through user-generated content. Showcasing leading-edge projects and discussions about the newest communication platforms, these sessions will explore marketing, collaboration, information sharing, and experimental crossovers.
Games: The video games industry continues to be one of the fastest growing industries worldwide. With an eye toward intellectual property, which is exploitable along multiple entertainment verticals, this stream brings creative, production and business perspectives to the table at IN 2010. Industry veterans will discuss current trends, explore leading-edge projects and examine the challenges and opportunities that exist in crossover projects.
X-Platform: This stream focuses on the opportunities that lie in the digital media content space as it continues to grow by showcasing the interconnectedness of various interactive sectors within cultural and digital media industries. This stream highlights the potential creative and business opportunities that exist between platforms.
Visionary: The visionary stream is dedicated to showcasing thought-leaders. Made up of the innovators, originators, inventors and explorers of big ideas. These forward-thinkers share their vision and in turn, incite new ways of thinking about business models, interactivity, and technology.
A release date has been set in zombie blood for Dead Rising 2. Fans of this survival-horror title from CapCom and Blue Castle Games can assimilate the persona of motorcycle racer Chuck Greene on September 28th. Dead Rising 2 is listed at Future Shop for $59.99 (Xbox 360) and $64.99 (PS3), while Best Buy lists both versions at $59.99. Neither store lists a PC version, and the CapCom US store doesn’t yet list Dead Rising 2 at all. GameStop Canada also neglects the PC version, but it does offer the strategy guide for pre-order.
CapCom also confirmed late last week that Zombrex Dead Rising Sun, a motion picture inspired by the Dead Rising universe, will be distributed free of charge in both Europe and North America this summer. Written and directed by Keiji Inafune, Capcom’s global head of research and development, Zombrex Dead Rising Sun follows two brothers as they try to escape the zombie outbreak that has hit Japan. Exploring the darker side of human nature and filmed entirely on location in Japan, Zombrex Dead Rising Sun, both pays homage to the zombie movies of the 1960s and ‘70s and provides links with the videogame world of Dead Rising®.
Zombrex Dead Rising Sun will be released digitally in a series of eight episodes which Dead Rising and zombie movie fans can watch for free. Featuring an English voice over, the episodes will also be available as separate versions with French, Spanish and Italian subtitles.
Vancouver indie studioAll Seeing Eye Games has launched its debut title exclusively on Xbox LIVE Marketplace. Drum Studio, available for 80 Microsoft Points, allows players to play, record, edit, save and playback their own song creations on their Xbox 360 drum kit. It utilizes the full potential of the drum kit to put the power of music creation in the players’ hands.
Game Designer Joel Cappelletto says, “Drum Studio takes music games to a new level with its creation and customization tools. We’re very excited to finally share it with the world.”
Drum Studio does away with playing along to pre-determined drum lines. Instead, players create their own jams on drums they’ve customized from a library of over 320 sounds. A simple & elegant recording interface allows players to layer in multiple tracks and hone their songs to perfection before they save the song, kick back, and watch an animated drummer play back their creation.