Village Gamer

Accessible Media Inc. will be participating in three Canadian showcases for greater accessibility in media anywhere. Each “a11y” event – be it conference, unconference (self-organized forums for idea sharing, networking, learning, speaking, and demonstrating) or camp – is full of speeches, presentations and demonstrations that lead to great advances in software and website accessibility.

“Accessibility is often shortened to ‘a11y’ because 11 letters are replaced,” explains Robert Pearson, Director of Accessible Digital Media. “An ‘a11y’ event is a great opportunity for members of the design/development, usability, accessibility, other IT and end-users within disabilities communities to interact and learn from each other, and AMI wants to be there, where the future of new kinds of accessibility is shaped.  The community that requires accessibility has been patient long enough. It is time to meet their needs and ensure that no one is left behind, that everyone feels included and that the world becomes a more accessible place.”

“At AMI, we make media accessible to all Canadians and allow everyone to consume media equally.  We also deeply believe in supporting and promoting the work of others who strive to achieve inclusion, including people in the groundbreaking ‘a11y’ movement,” adds David Errington, AMI President and CEO.

In addition to supporting May’s A11yCamp Guelph, which AMI sponsored as part of the Aiming for Accessibility Conference, AMI will be taking part in the following Canadian events this fall:

August 26 in Montreal: Web Accessibility and e-Governance: For Truly Accessible Web Services conference. AMI will sponsor the afternoon’s facilitation, beginning at 1:20pm with Robert Pearson as a featured speaker.

September 24 in Toronto: Accessibility Camp Toronto. AMI will be sponsoring the ASL interpretation for the day, and AMI’s President and CEO, David Errington will be a featured speaker in the morning to discuss AMI’s role in Making Media Accessible to all Canadians.

December 2 in Ottawa: Ottawa’s first accessibility unconference. AMI will be a sponsor at this event.

BCIC and Wavefront (the Canadian wireless commercialization centre) launched its second annual entrepreneurship@Wavefront Program today.  A 12-month program, entrepreneurship@Wavefront is designed to support and nurture early-stage B.C. wireless companies from product concept to market entry. After a successful pilot, the accelerator program is expanding to support 12 companies this year and will be working closely with the BC Regional Science and Technology Network to increase accessibility of the program for participants outside the Lower Mainland.

“The first year program enabled eight entrepreneurs to turn their product ideas into successful emerging wireless companies,” said Mark Payne, Acting CEO of BCIC.  “Wavefront has done a great job working with these startups in our program, which have collectively generated over half a million dollars in external investment, over $350,000 in revenues, 18 new jobs, and new products that are penetrating growing markets.”

Among the first year graduating class is Vancouver-based RewardLoop, this year’s B.C. TIA Award winner for ‘Most Promising Startup’.

“The entrepreneurship@Wavefront was the catalyst that enabled us to work full time on bringing RewardLoop to market.  We have already signed deals with some of North America’s largest retail chains and are expanding our reach through international distribution partnerships , “ said Nigel Malkin, CEO and Co-Founder, RewardLoop. “The guidance, feedback, and support we’ve received from the program at Wavefront were invaluable to us in making these accomplishments possible in such a short period of time.”

Companies selected this year will receive office space in Wavefront’s downtown accelerator centre, access to their wireless expert advisory, training, and testing services, sales and marketing coaching, and connections to key industry contacts. Program participants also benefit from BCIC’s Mentor Program, a network of seasoned entrepreneurs and industry experts who provide entrepreneurs with support that is critical for growing a successful company.

“The wireless solutions being developed by the entrepreneurship@Wavefront companies span from Machine-to-Machine (M2M) to next generation networks to enterprise applications that address issues faced across many industries.  We continue to work closely with BCIC to ensure cross-sector opportunities, creating an environment within our accelerator centre that fosters collaboration and success,” said Jim Maynard, President of Wavefront.

Full details and applications for the entrepreneurship@Wavefront program are available online. The deadline for applications is Friday, August 26th at 11:59 p.m.   Selected companies will be announced September 7, 2011 with the program and access to Wavefront’s downtown Vancouver offices beginning immediately after.

A coalition of eight of the leading advertising industry trade associations in Canada today announced a framework for industry self-regulation regarding Online Behavioural Advertising (OBA) in Canada. The initiative, which is similar to those adopted by groups in the US, Europe and Australia, is the culmination of over 2 years of work; including regular submissions, dialogue, research and status updates to The Office Of The Privacy Commissioner Of Canada (OPC). Although the programme will be coordinated by IAB Canada (Interactive Advertising Bureau), it is also fully-supported by the Members of the following industry associations:

• Advertising Standards Canada (ASC)
• L’Association des agences de publicité du Québec (AAPQ)
• The Association of Canadian Advertisers (ACA)
• The Canadian Marketing Association (CMA)
• The Canadian Media Directors’ Council (CMDC)
• Le Conseil des directeurs médias du Québec (CDMQ)
• Institute of Communication Agencies (ICA)
• The Interactive Advertising Bureau Of Canada (IAB Canada)

The framework includes the following four elements:

Transparency – Providing Consumers with immediate notice when the Websites that they are visiting are supplying them with Online Behavioural Advertising. This would be done via an “icon” placed on the Online Behavioural Ads themselves/or in other prominent areas on the Websites being visited.

Education – Providing Consumers with one-click access to clear and concise Web-based educational information about Online Behavioural Advertising, so that Consumers can understand the nature of these practices; how and when their privacy is protected within various targeted advertising processes; and to learn how to protect themselves in areas on the Internet which represent security risks to their privacy.

Choice – Consumers can already control cookies via altering their Web browser’s preferences — essentially determining whether or not an individual Publisher’s Website, Ad Network or other 3^rd-party service can collect and record information about their Websurfing habits/or interactions with Online ads.

The industry’s self-regulatory initiative goes a step further, by providing Consumers who may not be familiar with how to change their browser’s security settings, with one-click access for a full opt-out of Online Behavioural Advertising, should they desire to do so. While many Online Publishers and Ad Networks already provide such an opt-out option, the coordinated initiative will extend this practice across the Canadian Online advertising industry.

Accountability – An accountability program that ensures that Consumers’ opt-out of preferences are retained over the long-term is being developed utilizing a variety of providers, as well as an independent consumer complaint mechanism in consultation with Advertising Standards Canada.

“With Canada’s framework now finalized, the scope of the self-regulatory initiative regarding Online Behavioural Advertising is now truly global in nature,” says Paula Gignac, President, IAB Canada. “Canadian Online Publishers and Ad Networks are moving forward within the framework even as we speak, and in fact, because so many of IAB Canada’s Members also have operations in the US and across the globe, many are already well on their way to completing all four steps within the process.”

Bob Reaume, Vice President, Policy & Research, Association of Canadian Advertisers (ACA) confirms the readiness of Advertisers to implement their part of the plan: “We’re pleased to see the work of the all-industry group ready to go forward, as this initiative enhances Advertisers’ commitment to advertise responsibly in all media.”

“Agencies are also working to ready clients for the self-regulatory program,” notes Arthur Fleischmann, CEO of John St. and Chair of the ICA’s Interactive Committee. “The ICA and its Member Agencies endorse and strongly support the initiative, and are committed to ensuring that the OBA self-regulatory framework is rigorously delivered in Canada.”

Alliance numérique has announced the launch of Montreal Digital (MTL DGTL), a new festival dedicated to the interactive digital content industry, and presented by the Canada Media Fund. This first edition, which will take place on October 31st,  November 1st and 2nd, will include four different events with programs focusing on mobility, the Web, video games, as well as research and development in partnership with media technology.

“Montreal is a key platform at the heart of major innovations within the digital industry,” says Pierre Proulx, CEO of Alliance numérique. “Montreal Digital will help in the outreach of all market spheres, both locally and abroad, through its role as the centre of world excellence with respect to creation, production and distribution of interactive digital content. We are proud to be leading this initiative which aims to bring together various players of the industry.”

MTL DGTL strives to unify professionals of the digital industry at the provincial, national and international levels by using conferences that encourage meetings, networking and sharing.

In order to meet the needs of the industry, programming has been divided into four portions:

Mobiz – a whole new event that is entirely dedicated to mobility and will allow attendees to network, as they learn more about the latest leading edge developments, as well as industry best practices.

Web-In - aims to help industry professionals in breaking new ground and reinventing the Web of the future by encouraging them to be a step ahead of common observation, leave their comfort zone and question their certainties through micro-conferences.

Consortium en innovation numérique du Québec (CINQ) – Innovation Symposium is a networking space for entrepreneurs and research specialists to foster the development of technical, scientific, financial and commercial partnerships.

The Montreal International Game Summit (MIGS) – is an international event that offers continuous training and networking opportunities for professionals, and contributes to the outreach of the video game industry. It values sharing and the development of new business partnerships.

According a recent study, 97% of non-profit organizations are using social media, where 40% of corporations use social media to engage and connect with their communities and raise cause/brand awareness.

The Learning Disabilities Association of Toronto District (LDATD) is one of the non-profit organizations going through a communication shift by creating an online presence through social media, connecting with members and the outside community through blogs, facebook and twitter and also undergoing a website refresh to facilitate sharing, community building and easier navigation.

“We are slowly and gradually noticing increased traffic to all our sites,” says Mimi Hoffman, Executive Director of the LDATD. “This translates to more of our population receiving much needed programs and services. We intend to continue our social media campaign to reach as many as possible,” Hoffman adds.

Noticing the misconception of learning disabilities both on and offline, the LDATD understands that reaching out to people through social media platforms is a good way to inform about learning disabilities and to clear the stigma around it.

Slowly, the LDATD is embracing social media outlets like Facebook, Twitter, YouTube, as well as blogging to over 200 fans and followers about the LDATD. These social media outlets will help children, parents and adults with learning disabilities, and give a clearer sense of what learning disabilities are.

With just seven weeks left until the Ontario election, Damian Sommer, a student at George Brown College, has developed a video game where the player must dodge obstacles like tuition fees, debt and apathy to tackle a ballot box. The game is part of the Canadian Federation of Students – Ontario ‘Take It Over‘ campaign and can be played online.

“Drawing on the skills of our members, this game was designed to be a fun way to engage Ontarians about voting on October 6,” said Cindy Brownlee, Director of Education and Equity for the Student Association of George Brown College. “George Brown students, like students across Ontario, are struggling to pay high tuition fees and high levels of debt, so it’s important for us to encourage students to vote.”

“As students face another year of a five per cent tuition fee increase, we decided to offer them some relief from the stress that growing student debt causes through this game,” said Sandy Hudson. “The ‘Take It Over’ campaign has several components that are interactive and we hope that Ontarians will take the  chance to tackle the ballot box through our game, and then vote in the fall.”

The Nintendo-style game launched this morning as a browser game and will be available as a mobile app in the next few weeks. To date, students have released seven videos, held actions across Ontario and talked to hundreds of students about the importance of voting and the promises being made by the political parties to reduce the costs of college and university education.

The Canadian Federation of Students – Ontario unites more than 300,000 college and university undergraduate and graduate students studying at post-secondary institutions in all regions the province.

Merging Media Productions Inc. and CMPA-British Columbia are delighted to launch their Merging Media Conference + Masterclass 2011: X-ENGAGE website and program for Canada’s Premier Cross-media Showcase on October 27^th and 28^th at the SFU Woodwards Cinema, SFU Woodwards Goldcorp Centre in Vancouver. They announced today that 38 Conference Speakers and Panelists will be participating in the highly anticipated two-day event, including world thought leaders from Lionsgate, YouTube, Amazon.com, Al Jazeera, Starlight Runner Entertainment and Microsoft.

Merging Media will offer a $10,000 Development Award for the best cross-media project at its Pitch 360 Sessions on October 28th. For information on how to apply or to exhibit at the VEDC Innovation Gallery, please contact Merging Media. Register now for the Merging Media Conference and Masterclass 2011: X-Engage – early bird pricing ends September 30th.

For those of you visiting the site today and wondering where all of the great Canadian news is that I usually share with you, well, we’re at SIGGRAPH 2011 with limited internet access, so posting any news is going to be a challenge. That said, there are lots of awesome Canadian companies (or international companies with a Canadian location) at SIGGRAPH this year, so I hope you stop by to visit. I’ve listed those with booths below.  We are in Booth 1018 – please stop by for a visit and an interview.

In the meantime, we have soft-launched our new project. Right now you can only look at our announcement, because there just aren’t enough hours in the day for the two of us to work on the new project, work on Village Gamer, get ready for SIGGRAPH and put in appearances at our paying day jobs. So, without further ado, please visit Canadian Creative and sign up for email notifications (we won’t be selling, renting or giving away your addresses) so that you know when the front door is unlocked and the coffee is on.

Canadian Companies on display at SIGGRAPH 2011:

3D3 Solutions – Booth: 879

Autodesk, Inc. – Booth: 429

British Columbia Film Commission – Booth: 889

Campbell River Creative Industries Council – Booth: 580

Capilano University – Booth: 807

Centre for Digital Media – Booth: 938

cebas Visual Technology Inc. – Booth 250

Digital Domain – Booth 343

Emily Carr University of Art + Design – Booth: 947

Eos Systems Inc. – Booth: 273

iDesign Solutions Booth: 609

MPC – Booth: 463

Measurand Inc. – Booth: 252

Ministry of Tourism, Trade and Investment Booth: 890

Muuun Technologies Inc. – Booth: 690

NDI – Booth: 969

Nelvana Studio – Booth: 708

NorPix Inc. – Booth: 1017

PO-MO Inc. – Booth: 808

Peer 1 Hosting Booth: 283

Pixar Animation Studios Booth: 235

Point Grey Research Inc. Booth: 255

Rainmaker Entertainment Booth: 971

Sheridan College Booth: 813

Side Effects Software Inc. Booth: 712

Simon Fraser University School of Interactive Arts and Technology – Booth: 151

Southpaw Technology Inc. – Booth: 158

Think Tank Training Centre Booth: 944

Toon Boom Animation, Inc. – Booth: 710

Ubisoft World – Booth 955

VanArts – Vancouver Institute of Media Arts Ltd. Booth: 490

Vancouver Animation School Booth: 381

Vancouver Film School – Booth: 739

Vancouver Motion Capture: Animatrik and Alastair Macleod – Booth: 968

Waterloo Region – Canada’s Technology Triangle – Booth: 480

Note:  booth numbers are as of August 1st, hopefully they weren’t moved – let me know if I missed anyone

Have you made Vancouver home for the next six days? If so, that must mean you’re planning to be at SIGGRAPH 2011, which opens tomorrow at the Vancouver Convention Centre and runs until Thursday evening. The Conference and Computer Animation Festival goes from August 7 right through until the 11th and the Exhibition floor with (200+ displays) is open from August 9th through 11th. It is still possible to pick up single day passes, and at just $45.00, they are too good of a deal to miss out on. If you prefer, there are passes still available for the entire week. We got a sneak peek at the expo floor last evening, and it looks awesome. Check out your options on the SIGGRAPH 2011 Registration Info page.

This is the first time the flagship conference for the ACM SIGGRAPH organization has been held in Canada, and is an incredible opportunity for the Canadian digital media and film industry sectors. There are, at my count, 37 Canadian companies – or international companies with a Canadian location – with exhibit booths on the conference floor, including ourselves in Booth 1018. This does not include the number of Canadian companies who may have a booth in the Job Fair area of the conference, nor those like Corel who will be working out of LightBox’s booth. Nor does it include the Canadian studios who will be represented in our booth with their trailers and games or those being highlighted through the DFAIT and provincial economic development booths. There is without a doubt going to be lots to see, lots to learn, and many people to meet at SIGGRAPH 2011.

SIGGRAPH 2011 highlights the full spectrum of the $67 billion annual computer graphics industry, showcasing the world’s finest technology exhibits, interactive displays, and the best in animation and visual effects. Numerous cutting-edge research and commercial products are shown to the public for the first time in interactive exhibit areas. Examples include:

• Displays: Watch attendees interacting with cutting-edge 3D displays that will change their home theaters and video game experiences.
• Robotics, Wearables, and Haptics: See people engaging with robots and stimulation devices such as a wearable pregnancy jacket that allows the user to feel a fetus’s temperature, movements, and heartbeat.
• Mobile Devices: Interact with the next wave of advancements in mobile technological devices such as a “watch” that turns your hand into a mini-keyboard.

You can get a look at the expo floor map (PDF) on the SIGGRAPH web site, it is current as of August 1st, and for those who are not aware, the expo hall is on the lower level of the new convention centre.

RTDNA Canada – The Association of Electronic Journalists – continues to change its DNA as it prepares to celebrate its 50^thanniversary. Earlier this year the Association changed its name to include digital media and now it announces that Andrew Lundy, Director of Globalnews.ca, has accepted the new role of Digital Chair.

In making the announcement RTDNA Canada President Andy Leblanc says Lundy’s experience “will help shape the future of the Association as it embraces the reality of digital and social media in news gathering and news broadcasting.”

Lundy says he’s “thrilled to be part of the RTDNA’s digital transition. It’s truly an honour to be part of an organization that’s served its members so well for decades, and is embracing the future with open arms.”

“A recent Angus Reid survey shows almost half of Canadians would give up watching TV before giving up surfing the web,” Lundy added. “There’s no doubt digital is here to stay. Online keeps growing in prominence and looks poised to become a major force in the next few years.”

Across Canada, radio and television networks and stations are enhancing their online operations and using social media to engage their audiences in tandem with their broadcast operations. Lundy says “For most conventional media, audiences are not growing, but Canadians aren’t shying away from news; they’re just moving to digital platforms and in numbers that really matter.”

RTDNA looks forward to developing its digital journalism partnership with radio and television news. The Association will be a voice for all platforms. Digital Chair Andrew Lundy and RTDNA President Andy LeBlanc are available for interviews on the many issues confronting Canadian journalism in the age of Twitter-based news.

RTDNA Canada is the voice of electronic journalists and news managers in Canada. The members of RTDNA Canada recognize the responsibility of broadcast and digital journalists to promote and to protect the freedom to report independently about matters of public interest and to present a wide range of expressions, opinions and ideas. The RTDNA Canada Code of Ethics, adopted by the Canadian Broadcast Standards Council, is used to measure fairness and accuracy in the profession.