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  • Christina Hendricks and Sean Faris Star in Need for Speed The Run

18th October 2011

Christina Hendricks and Sean Faris Star in Need for Speed The Run

EA Black BoxBlack Box and Electronic Arts Inc. have announced that Christina Hendricks (Mad Men) and Sean Faris (Vampire Diaries) will star in the upcoming action racing game Need for Speed™ The Run. The video game will feature the actors as lead characters in an intense race-for-your-life story taking players on a cross-country race from San Francisco to New York. Powered by Frostbite™ 2, Black Box Studio makes its return and takes the action racing genre to new heights with stunning visuals and car physics that hug the road at insanely fast speeds. Read the rest of this entry »

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10th October 2011

Need For Speed The Run Begins USA Promotion With Adidas

EA Black BoxElectronic Arts Inc. and adidas Originals have announced a one-of-a-kind lifestyle and gaming partnership for Need for Speed™ The Run, which was developed by Black Box at EA Canada. Combining the cultural expertise of both brands, consumers will not only see the iconic adidas Superstar shoes in Need for Speed The Run, but they’ll also be treated with exclusive and limited edition Need for Speed The Run adidas branded apparel which will be available at all adidas Originals stores across the United States. Read the rest of this entry »

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4th October 2011

Need For Speed The Run Demo Takes To The Highway October 18th

EA Black BoxDo you have what it takes to beat your friends in a high-speed race from the Golden Gate to the Empire State? Black Box and Electronic Arts Inc. have announced that gamers will get a chance to test their mettle in an action-packed demo for Need for Speed The Run beginning October 18th. Using the Need for Speed franchise’s signature Autolog feature available in the Xbox 360, PlayStation 3, PC and Nintendo 3DS versions, gamers will compete to see who will come out on top and who will be left in the dust as they race through the Desert Hills of California and Independence Pass of Colorado. Read the rest of this entry »

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27th September 2011

Sports Illustrated Swimsuit Models Behind the Wheel in Need for Speed The Run

EA Black BoxElectronic Arts Inc. and Sports Illustrated have announced details of an exclusive marketing partnership between the internationally renowned Need for Speed™ and Swimsuit franchises, bringing together the worlds of fashion, video games, cars and beauty in a first-of-its-kind partnership. The deal will see 2011 SI Swimsuit Cover model Irina Shayk and popular Swimsuit model Chrissy Teigen play guest starring roles* in one of this holiday’s most anticipated releases, Need for Speed™ The Run. The action-packed racing game, which is currently in development at EA Black Box, takes players on a heart-pounding cross-country race from San Francisco to New York. In addition, the partnership powers a new SI subscription bundled offer featuring Need for Speed The Run assets and both EA and SI will execute significant cross-promotion across in-game, TV and social media. Read the rest of this entry »

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16th September 2011

Go Speed Go Coming Soon From JPK Games

jpk gamesGo!Speed!Go! is the latest all-ages arcade racing game from independent developer JPK Games. Coming to an iPhone and iPod Touch near you, Go!Speed!Go! will be available for $0.99 on September 28th. Players will be challenged to race their car along the track to get the highest score. Pay attention to the lines – green will gain you fame, glory and points, while red will literally fire you up – into a fiery explosion.

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15th August 2011

Canadian EA Titles At GamesCom

EA GamesElectronic Arts will showcase the best of interactive entertainment at this year’s gamescom in Cologne, Germany. The company’s top intellectual properties are set to delight visitors, highlighting this year’s blockbuster launches and offerings for console, mobile phones, tablets and the Web. The publisher will also be providing 350 gaming stations at the EA booth allowing more consumers than ever before to get hands-on play with each game.

Jens Uwe Intat, Senior Vice President of EA European Publishing, said, “The old model of making games every few years to coincide with new hardware launches is gone. We have a very powerful set of games for today’s consoles, and now we offer that IP to players as year-round entertainment across all of their devices and platforms. We’re looking forward to our fans’ response when they get hands-on with our line-up at the show – we think they’ll like what they see”.

Canadian-made games at the show include:

  • FIFA 12: Huge space that puts players on the pitch to experience the gameplay action.
  • Need for Speed™ The Run: Get behind the wheel in a race for your life from the Golden Gate to the Empire State.
  • Mass Effect™ 3: Bioware’s high octane alien invasion adventure explodes in an all-out galactic war. The time has come to join the war effort and experience the industry’s most critically acclaimed RPG first-hand.
  • The Secret World: Funcom producers will be showing an exciting live demo in one of many dungeons, highlighting combat, progression and boss fights.
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30th July 2011

XMG Long Weekend Dual Title Sale

xmg studioTo celebrate the long weekend, XMG Studios wants to give mobile gamers a reason to pick up some new titles. Two of the studio’s releases are available in the iTunes store for the sale price of 99 cents.

Drag Racer: Pro Tuner, a reinvention of the classic flash game Drag Racer, this game will appeal to those of you who enjoy burning up the race track and saving $2.00 at the same time. Drag Racer: Pro Tuner offers new features, more customization and new racing modes, as well as the ability to share your car designs with your friends on social media. Drag Racer Pro Tuner

Each car can have its own unique look, with custom paint jobs and over 70 decals to choose from. If you want even more customization, you can create your own decals from photos or images on your device for a truly one of a kind car.

Once you’ve created your dream car it’s time to race. Drag Racer: Pro Tuner lets you race head to head in more than 20 challenges, including a new Street Race mode which puts you bumper to bumper with some of the toughest drag racers on the street. Fans of Drag Racer: Online will be happy to hear that Nitrous Oxide, gear tuning, and other performance options have been included in Drag Racer: Pro Tuner as well as the ability to race against your friends over BlueTooth or Wi-Fi.

If designing the next greatest fashion look is more your thing, Style Studio is also on sale for $2.00 off the style studio fashion designerregular price. Style Studio: Fashion Designer allows users to create a full line of men’s and women’s clothing from dresses to tops, outerwear, pants and skirts.

The easy-to-use interface is simple enough for the younger user, but provides options to keep even the most experienced designer entertained. Users can choose one of the basic product designs, and alter it to fit their style. Then they can choose from thousands of materials, prints, belts, buttons, zippers, bows, pockets and accessories to further customize their design. Clothing can be tried out on any of the models included within the application, or designers can upload a photo of themselves or friends to try on the new fashions.

Once clothes have been designed, they can be showcased on fashion magazine mockups or turned into an entire fashion show. Designs can be shared with friends through Facebook, Twitter and Email integration into the app. Additional styles, materials and accessories can be purchased through the in-app store with more content being added all the time.

Style Studio: Fashion Designer has the most extensive customization engine for clothing design ever seen on the iPhone. It takes XMG’s powerhouse customization engine and applies it to the world of fashion, making this App for more compelling then the many dress-up-doll types of applications found in the App Store.

Style Studio: Fashion Designer is available for the iPhone and iPod Touch in both a free version and the full version, as well as for the iPad. Style Studio has been featured by Apple in their Fashion Week roundups and in the App Store’s “What’s Hot” sections.

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4th July 2011

Need For Speed The Run Seeks European Spokesmodel

EA GamesFor our European readers: Hot cars, exotic travel and Need for Speed, the world’s top racing video game – are you up for the ultimate job? Beginning today, EA and Need for Speed is conducting the 2011 ‘Need for Speed European Spokesmodel Search’. This continent-wide search is set to discover two women with boundless energy, an outgoing personality and an edgy style fused with a passion for cars and gaming.

The winners will act as Need for Speed ambassadors at events throughout 2012 including representing Need for Speed products at high profile gaming events across Europe and our Team Need for Speed racing team in the prestigious FIA GT3 European Championship and Euro Drift program.NFS-The Run

Models searches are being conducted in Six territories: France, Germany, Norway, Russia, Ireland and the United Kingdom. Finalists will be selected from each territory with the final two winners being announced in November in conjunction with the release of Need for Speed The Run.

Along with the chance to represent the UK in the grand final, two UK regional finalists will win £1500 worth of entertainment merchandise. The UK regional competition is now live for online entries.

Since 1994, Need for Speed has been a leading force in gaming and automotive culture.  With over 115 million units sold, Need for Speed has debuted some of the world’s hottest cars like the Pagani Huayra and Nissan GT-R.  It has also featured actors, models, musicians including Brooke Burke, Kelly Brook, Maggie Q, Kanye West, Yeah Yeah Yeahs and The Prodigy.

EA Black BoxFrom the Golden Gate to the Empire State, Need for Speed The Run, in development at EA Black Box, takes players on a heart-pounding, high-stakes race that will have players surrounded by the constant feeling of danger. The heat is on and lethal action unfolds as gamers not only get out of the car for the first time, but also get up-close and personal with the franchise’s first hero, Jack – all while battling hundreds of the world’s most notorious racers. Weaving through dense urban traffic, rocketing down icy mountain passes and navigating narrow canyons at breakneck speeds, players will be challenged in this illicit race for their life.

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1st June 2011

Need for Speed World Surges Past Five Million Users

EA GamesMillions of racing fans have flocked to ­Need for Speed™ World to experience the thrill of illicit street racing in the popular Play4Free online PC title. Over five million registered users have battled other gamers in intense races, evaded the cops in thrilling pursuits and joined friends to outrun the law in Team Escape mode. Need for Speed World delivers an enormous, socially-connected white-knuckle Need for Speed experience.A1 clubsport quattro

Need for Speed World features some of the hottest cars of today including the Lamborghini Murcielago, Nissan Skyline R34 and Corvette Z06. Players can visually customize their own vehicles for that personal flair as they take down other racers in style. In addition, Need for Speed World players can be the first in the world to test drive the Audi A1 clubsport quattro unveiled at the annual Worthersee tour in Austria today. The Audi A1 clubsport quattro is exclusive to Need for Speed World and will be available to all players as a free in-game rental car from June 1 to June 4.

Joining the A1 clubsport quattro on the Audi stand at the GTI meeting are 17 series production vehicles from the current Audi model lineup. Sporting a very dynamic appearance and an exquisite finish, the Audi A1 clubsport A1 clubsport quattro in-gamequattro makes no secret of its potential: it is designed as a road vehicle for the race track. The heart of the showcar is a classic Audi gasoline engine – a five-cylinder unit displacing 2.5 liters with turbocharging and direct fuel injection. The output of the TFSI engine has been increased dramatically to 503 hp and 486.79 lb-ft of torque. Another area where the A1 clubsport quattro shines is its overall weight of just 3,064 lb. The powerful engine catapults the car from 0 to 100 km/h in 3.7 seconds. From 0 to 200 km/h takes just 10.9 seconds, while the car goes from 80 to 120 km/h in fourth gear in just 2.4 seconds. A six-speed manual transmission and quattro permanent all-wheel drive deliver the power to all four wheels. Top speed is governed at 250 km/h.

Need for Speed World brings together best-in-class action racing with an unparalleled social experience on the PC. Players can compete against their friends and family or pick from thousands of players to challenge in intense online battles and police pursuits. Gamers race the way they want in an ever-expanding world with a constant stream of new content, cars, and features.

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29th April 2011

Race For Your Life in Need For Speed The Run

EA Black BoxGet ready to rip up the road! Adrenaline junkies and speed fiends will find themselves on the wrong side of the law when they race for their lives in Need for Speed™ The Run, coming this November from EA Black Box. The hottest blockbuster this holiday is a game that takes players on a heart-pounding cross-country race from San Francisco to New York. Launching on November 15, Need for Speed The Run lures players into an underground world of illicit, high-stakes racing on the Xbox 360®, PlayStation®3, PC, Wii™ and Nintendo 3DS™.

The heat is on – and it isn’t just the fuzz who are after you. Entering the race is just the beginning as you blow across borders, weave through dense urban traffic, rocket down icy mountain passes and navigate narrow canyons at breakneck speeds. Powered by DICE’s state-of-the-art Frostbite™ 2 engine, Need for Speed The Run takes the action racing genre to new heights with stunning visuals and car physics that hug the road even at top speeds all built around a gripping storyline. The cars are hot, the racing is intense and the story will have you at the edge of your seat… all the way from the Golden Gate Bridge to the Empire State building.

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“This is the year that Need for Speed goes to the next level,” said Jason DeLong, Executive Producer at EA. “We think that Need for Speed The Run is going to surprise people with its intense, thrilling story and big action feel. But the game would be nothing without hot cars and crazy-fast chases. So that is what we’re delivering — explosive racing that will have players flirting with disaster at 200-miles an hour.”

Using the groundbreaking Frostbite 2 engine, Need for Speed The Run will set the bar with unparalleled visual quality and enhanced physics. Need for Speed The Run will also take immersive storytelling to a new level with cutting edge performances that will draw the player into a world with no speed limits, rules or allies. Autolog, the Need for Speed franchise’s revolutionary social competition functionality, is back and better in Need for Speed The Run as it will continue to reinvent how people play games, track career progression and compare game stats.

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