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  • Need For Speed Undercover Unveils Challenge Series and Boss Car Content Packs

30th April 2009

Need For Speed Undercover Unveils Challenge Series and Boss Car Content Packs

Black BoxVancouverBlack Box, a studio of Electronic Arts Inc., announced today two new content packs for Need for Speed™ Undercover. The Challenge Series is free and features 60 events across two new game modes including the opportunity to earn up to three new cars. The premium Boss Car pack will give players access to Undercover’s specially customized boss vehicles for $5.00 (400 MS points).Need For Speed Undercover

The Challenge Series and Boss Car packs are available now on the PLAYSTATION®3 computer entertainment system and coming soon on the Xbox 360® videogame system from Microsoft and the PC. This new content reflects an ongoing commitment of post-launch support to Need for Speed fans.

Challenge Series:

• Highway Wars is the ultimate fusion of Undercover’s signature Highway Battles with the adrenaline fueled competition of sprint racing. In this mode, players will race at top speeds through traffic filled highways against three AI opponents in a winner take all battle to the finish line.
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23rd March 2009

Need for Speed SHIFT from EA Races into Retail This September

EA CanadaBurnabyElectronic Arts Inc. announced today that Need for Speed™ SHIFT, the all-new authentic racing game in the Need for Speed series, will hit stores in Europe on September 17 and North America on September 22, 2009. Need for Speed SHIFT brings a true driver’s experience to some of the world’s most iconic racing tracks, including the storied Brand’s Hatch in the UK. The game also features the largest roster of high-performance cars in Need for Speed history including race cars such as the NFS ShiftPagani Zonda F, Porsche 911 GT2 and Lotus Elise.

“With Need for Speed SHIFT, we set out to create a racing game that pushes the genre and delivers something never before seen in a Need for Speed title,” said Patrick Soderlund, Senior Vice President at EA Games Europe. “By focusing on the driver’s experience through the first-person view, we are able to capture the high-speed intensity and gripping emotions of racing.” Read the rest of this entry »

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6th February 2009

EA Accelerates Online Growth In Asia With Need For Speed World Online

First Phase of Technical Testing for Popular Racing Franchise to Begin in Taiwan and Hong Kong

Black BoxVancouverElectronic Arts Inc. announced today that EA Asia will publish Need for Speed World Online in Taiwan and Hong Kong. Jointly created by EA Black Box, the developer of the Need for Speed™ franchise, and EA’s online studio in Singapore, EA’s blockbuster racing franchise comes to Asia with a free to play, multiplayer PC-only online game The first phase of technical testing is scheduled to start in March 2009.

The game offers numerous race tracks and game modes where players are able to form teams to take on the competition and the police. Players can collect and customize racing characters alongside authentic real-world licensed cars and will be able to track their progress via online leaderboards, all in the largest free roaming environment in Need for Speed history. Need for Speed World Online is a new entertainment experience that delivers excellent gameplay, stunning graphics and sophisticated online matchmaking features that emphasize social interaction between players.
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30th January 2009

Need for Speed Franchise Races Into New Genres

Black BoxGlobal Studio Teams Drive Quality and Innovation in Three New Games

Vancouver – Fifteen years; more than 40 countries; close to 100 million games sold. Need for Speed™ has helped to define automotive culture for millions of fans with its embrace of the car lifestyle and its cool rebellious attitude. Today, Electronic Arts Inc. (NASDAQ:ERTS) unveiled the details of what is in store for the franchise over the next 12 months, as the property expands to new platforms, new categories and new media.

Need for Speed is committed to providing unique and customized experiences for all types of racing fans by establishing three independent series; simulation, action and arcade racing. Each series will be developed by a highly-specialized team dedicated to delivering the ultimate racing experiences to car enthusiasts around the world – whether they be interested in adrenaline action, arcade fun or Need For Speed Undercoverauthentic simulation.

“We recognize racing videogame fans are very passionate and unique – they want customized gameplay experiences. Whether it’s more of a realistic driving game with accurate car physics or over-the-top cop chases, we are making different games for different audiences,” said Keith Munro, vice president of marketing, Need for Speed. “Each game provides a deep, engaging and rich racing experience. We’re giving players the option to choose the best racing title that suits their style of gameplay.”

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18th November 2008

Need for Speed Undercover Races into Stores

Black Box, a studio of Electronic Arts Inc. (NASDAQ:ERTS), announced that Need for Speed™ Undercover is available at retailers today in North America and on November 21 in Europe. Need for Speed Undercover is an action-packed game whose story of pursuit and betrayal takes players back to the series’ roots with break-neck cop chases, spectacular highway battles and an expansive open-world.

Need for Speed Undercover features stunning Hollywood-style live-action in-game movies in which the player is recruited by Federal Agent Chase Linh, played by Maggie Q (Mission Impossible III and Live Free or Die Hard), to go deep undercover in order to infiltrate and takedown a ruthless international crime syndicate. Posing as a wheelman, the player will be required to prove themselves by completing jobs, racing through speedways, dodging cops and chasing rivals.
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5th November 2008

Need For Speed Coming to Life Next Summer

EA Brings Need for Speed to Life in Next Summer’s Biggest Drift and Time Attack Racing Event
London to Host Need for Speed Live 2009 International Race Event

Today at the SEMA show in Las Vegas, Electronic Arts Inc. announced Need for Speed™ Live, a unique festival and competition that celebrates car culture. This first-time event, which is still being negotiated, will be open to the public and will be hosted next summer at the world famous Brands Hatch Circuit located near London, England. The weekend-long experience will be a showcase of entertainment, videogames, music, car shows and displays designed to appeal to fans of racing games, proud owners of hot vehicles, fans of exotic cars and motorsports enthusiasts.

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29th October 2008

All-New 2009 Nissan Z Debuts in Need For Speed Undercover

– Vancouver – EA and Nissan shift into high-gear this holiday! The series continues the tradition of featuring the most desirable cars as Need for SpeedBlack Box, a studio of Electronic Arts Inc. and Nissan today revealed the highly-anticipated all-new 2009 Nissan 370Z. This marks the first time an auto manufacturer has partnered with a videogame company for the world premiere reveal of a car. The Nissan Z® will be available exclusively in this holidays hottest action driving title, Need for Speed Undercover, available in North America on November 18 and in Europe on November 21.

For the past 15 years, Need for Speed has helped define contemporary automotive culture by bridging the gap between gamers and the worlds hottest cars. As such, we are very excited to partner with one of the automotive powerhouses today to exclusively reveal the all-new Nissan Z®, said Keith Munro, Vice President of Marketing at Electronic Arts. Need for Speed is about style, fast-paced action and power; this is definitely a car made for Need for Speed fans. Come November, theyll be able to test drive the all-new 370Z in the game before the car is released on the market.

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21st October 2008

Slick Entertainment Announces New Title

Vancouver – Slick Entertainment has announced their next game project – Scrap Metal will be a fast-paced, top-down arcade style racing game. Judging from the game’s preview, the graphics, effects and audio are going to be top-notch. Racers will have the opportunity to not only own the track in head to head competition, there will be the option to shoot your opponent off the track or blow their vehicle into tiny little pixels. With so many destructible objects and vehicles which range from chunky to sleek, Scrap Metal looks like it will offer many playable and replayable hours of entertainment. Slick Entertainment, along with partner Metanet are the developers of the 2008 PopVox Award-winning game N+ for best Console or PC Game. No release date has been announced for Scrap Metal.

images property of Slick Entertainment

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8th October 2008

Take The Chase Online In Need For Speed Undercover

All-New Cops and Robbers Mode Highlights Online Multiplayer Experience

Vancouver’s Black Box, a studio of Electronic Arts Inc. (NASDAQ:ERTS) today unveiled the online modes in Need for Speed™ Undercover, including the all-new multiplayer mode, Cops and Robbers. This visceral team-based mode pits two teams of four players against each other in the ultimate battle-royale.

Get the Flash Player to see the wordTube Media Player.

Robbers must pick up the package and take it to the drop-off point while the cops attempt to prevent the delivery. Each game consists of two rounds giving the players the chance to play as cops and robbers. Up to eight players will also be able to prove their driving prowess in sprint and circuit multiplayer race modes.*

“High-intensity police chases are a signature component of Undercover and this extends to the multiplayer experience as well,” said Bill Harrison, Executive Producer at Black Box. “The cops and robbers mode will thrust players into adrenaline-pumping battles as they utilize the Heroic Driving Engine to deliver or prevent the delivery of the package to the safe house.”

Need for Speed Undercover also features a diverse soundtrack of over 30 songs from artists like The Prodigy, Tricky and Justice. To hear samplings of each song please visit www.ea.com/eatrax/.

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20th August 2008

Need For Speed Undercover Fact Sheet

THE CHASE IS ON IN NEED FOR SPEED UNDERCOVER
Take to the Highway to Outrun Cops and Battle Rivals in this Holiday’s Biggest Action Racing Adventure

Black Box, a studio of Electronic Arts Inc. (NASDAQ:ERTS), today unveiled new details of Need for Speed™ Undercover, the intense action racing game scheduled for release worldwide this November. Need for Speed Undercover has players racing through speedways, dodging cops and chasing rivals as they go deep undercover to take down an International crime syndicate. The new game heralds the return of high-intensity police chases and introduces the all-new ‘Heroic Driving Engine’ — a unique technology that generates incredible high-performance moves at 180 miles per hour during breathtaking highway battles.

“Need for Speed Undercover puts you at the center of a big-budget Hollywood movie with all of the drama, action and dazzling chase scenes, right on your gaming console. The unique Heroic Driving Engine will give you ultimate control over the hottest cars and push you to use every ounce of skill to outrun the law and take down criminal adversaries,” said Executive Producer Bill Harrison.

A mix of stunning computer graphics and live-action movies will immerse gamers in the rich world of the Tri-City Bay Area. The city’s open-world environment features over 80 miles of roads, including an enormous highway system that sets the stage for heart-pounding highway battles. These high-speed, high-stake chase sequences will push players to the limit as they fight off cops and opponents while whipping through traffic at 180 miles per hour.
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