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  • Victoria’s KANO/APPS Discusses User Acquisition

29th January 2015

Victoria’s KANO/APPS Discusses User Acquisition

KANO/APPS  is a Victoria BC mobile and social game developer that has been very successful with game distribution on Facebook and is on the verge of launching a new game for iOS distribution. Go2mobi interviews KANO/APPS CEO Tim Teh for Village Gamer.

Tell Us about KANO/APPS

KANO/APPS focusing on mid-core to hardcore RPGers, KANO/APPs develops free-to-play strategy games. Mob Wars: La Cosa Nostra is one of our more popular games.

Our smaller, niche audience provides more focused opportunities for in-game monetization. Since we’re free-to-play, about 95% of monetization occurs through in-app purchases, such as vanity items & power-ups.

We develop strategy games rather than “casual games.” Our users invest a lot of time into playing the games, and so, with the popularity of tablets and other screens, it makes sense to launch a mobile version of our game. Mobile gives us the opportunity to provide more engagement for our users.

We’re getting ready to launch a game called Free Rider HD on mobile for iOS.

Free Rider HD is the sequel to one of the most played online games of all time with over 500 million plays and +1 million player drawn tracks.


We are doing the development work, while Ira provides the intellectual property (IP). For game developers a great strategy is to partner with someone with established, compelling IP. Of course, for startups this can be risky depending on the IP partner because there may be revenue expectations, and it can be tough to determine how successful your game will be.

What has been the biggest change since you started making games?

In the past it was challenging and expensive to develop games for different platforms. The challenge at the time was we could not respond quickly to user needs in order to optimize acquisition and monetization.

However, now with better devices and utilizing HTML5, it’s easy to update quickly across multiple platforms.

How do you acquire new users?

For desktop we typically work with partners such an online games hosting websites that help us to publish our games and worry about distribution so that we can focus on game development.

We started out on desktop at the dawn of Facebook. We have experienced a ton of success working with several desktop portals including Kongregate and Armor Games.

What do you think is the key mobile advertising for game developers?

For user acquisition on mobile a tool that can identify users by demographic and by OS would be important. We’re looking for relatively affluent, English-speaking users on iOS. So a tool that provides that degree of precision would be important.

Tim Teh is CEO of KANO/APPS has launched a number of new titles in 2014, and will launch even more in 2014. Check out the amazing trailers for some of their games here.


Mobile Advertising Insights for Game Developers

Mobile advertising provides an additional tool to drive user acquisition.

With mobile advertising, there are tactics and strategies that optimize and dramatically lower the cost of acquisition. An approach for a developer like KANO/APPS might look like the following:

  • Create initial modest test campaigns targeted at iOS users in their target countries.
  • Target one at related games and APPS likely to be played by folks who would like their new game.
  • Target another campaign targeted at people frequenting mobile sites with related content.
  • Run the campaigns for a short while, gathering enough data to provide insights.
  • Look at performance by iOS version, iOS device, region, app placements, site placements and other factors.
  • Taking the just the highest performing pockets from the targets noted above, create new campaigns targeting just those pockets. For instance, there may be specific iOS versions and devices that dramatically outperform others, or there may be specific targeted APPS that work very well.
  • Get to work on optimizing those campaigns and scaling them up further as performance dictates.

Go2mobi is a Mobile Audience Targeting Platform and used by many different kinds of performance based advertisers, brands, and agencies around the world. The company is based in Victoria, BC.

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28th January 2015

Xbox Live Games With Gold For February 2015

Xbox 360Looking for something new and shiny to get you through the dreary month of February? Microsoft invites you to check out the latest Xbox Games with Gold offering, giving Xbox Live members one game for Xbox One and two additional games for Xbox 360: Read the rest of this entry »

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21st January 2015

Earthcore: Shattered Elements Brings Card Crafting Magic To Canadian App Store

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14th January 2015

New Nintendo 3DS XL Launches In Canada February 13th

Nintendo CanadaDuring a Nintendo Direct presentation earlier today, Nintendo announced that the new Nintendo 3DS XL system will launch in Canada on February 13 at a suggested retail price of $229.99. New Nintendo 3DS XL offers a number of new enhancements designed to offer the smoothest and most engrossing portable gaming possible. New Nintendo 3DS XL features a wider range of controls with the addition of a C Stick and ZL/ZR buttons, super-stable 3D via face-tracking technology and built-in NFC functionality that allows for communication with amiibo figures. Read the rest of this entry »

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13th January 2015

EPX Games Reveals Timelines

timelinesOntario’s EPX Games has revealed their latest game, Timelines, a strategy card-game built upon the foundations of those that have come before, while offering a fresh take on the genre. Experience a collectable card game unlike any other. Select your Heroes from four unique factions of different timelines and play as the most ancient beings in the universe. Spanning the past and distant future, Timelines provides a new take on the card-game genre with a focus on customization and strategy. A Kickstarter campaign has also been launched to assist with the development costs of the game. Read the rest of this entry »

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8th January 2015

Chariot Steers Onto The Nintendo Wii U

frima studioFrima Studio has announced that couch co-op platformer Chariot is now available on Nintendo’s Wii U System, after first launching on PlayStation 4, Xbox One and Steam in Fall 2014. In Chariot, a princess and her fiancé traverse the royal catacombs in search of a final resting place worthy of His Majesty. Players must use their wits and teamwork as they venture through stunning environments and discover new challenges at every turn. Read the rest of this entry »

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9th December 2014

Diametric Games Would Like You To Get Gas

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4th December 2014

Secrets Revealed In Latest Update For The Secret World

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4th December 2014

Ambush Your Enemies In The Advanced Tactics DLC For Hegemony Rome

Longbow GamesFrom rolling hills to secluded woods, a wise leader knows that how you use te environment of the battlefield can change the course of victory. Master the art of war and enhance your combat stratagem in the ‘Advanced Tactics’ DLC for Hegemony Rome: The Rise of Caeser by Longbow Digital Arts, which is out today and adds 6 all new-units to your mercenary army: including the Kush Archer, Parthian Cataphracts and Horse Archers, Berber Javelineer, Naked Skirmishers and Gallic Ambushers. Read the rest of this entry »

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3rd December 2014

Captain Toad And Toadette Are Ready For Adventure In Captain Toad: Treasure Tracker

Nintendo CanadaThe underdog hero Captain Toad needs help! He and Toadette will do anything for treasure. The two intrepid explorers tackle near-insurmountable obstacles like smoldering volcanoes, rickety mine carts, haunted houses and even fire-breathing dragons. Talk about perseverance! In the Captain Toad: Treasure Tracker game, launching exclusively for the Wii U console on December 5, players must muster their own courage to help Captain Toad and Toadette tackle maze-like levels full of tricks, traps and enemies. Read the rest of this entry »

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