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  • Behaviour Interactive Introduces Home: Boov Pop! For iOS

26th February 2015

Behaviour Interactive Introduces Home: Boov Pop! For iOS

behaviour interactiveEmerging mobile publisher Behaviour Interactive is excited to announce the release of their new title: HOME: Boov Pop!, the official puzzle game based on DreamWorks Animation’s 3D comedy adventure HOME. This free-to-play casual game offers a new twist to the puzzle genre, by adding a gravity-based design combined with out of this world 3D graphics to create a unique gaming experience! Play as Oh, Tip and Captain Smek as they battle their intergalactic enemy across three stunning settings: Paris, Asia and Florida. Connect power bubbles for epic chain reactions and use each character’s special ability to maximise your score! Read the rest of this entry »

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posted in Digital Products, Everyone, Mobile, National News, New Releases, Puzzle By: | Print This Post Print This Post

19th February 2015

Experience Kirby’s Most Clay-Ful Adventure Yet In Kirby And The Rainbow Curse

Nintendo CanadaFrom having Kirby ride on hamsters to turning him into yarn, Kirby games have always experimented with inventive visual styles and unique game play. Launching for the Wii U console on February 20, the visually striking new adventure Kirby and the Rainbow Curse finds players controlling Kirby exclusively using the touch screen on the Wii U GamePad controller in a world made of clay. By drawing lines on the touch screen with the stylus, the player creates Rainbow Ropes that will help Kirby navigate obstacles and defeat enemies. Three friends can hop in and out at any time using Wii Remote controllers to play as Waddle Dees and assist Kirby, and players can even use compatible amiibo figures once a day, per stage, to power up Kirby with special abilities. Read the rest of this entry »

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12th February 2015

Total War: Rome II And Company Of Heroes 2 Go Head To Head In An Anti-Valentine’s Day Extravaganza

SEGASEGA® of America, Inc. and SEGA® Europe, Ltd present the rematch of the heavyweight strategy gaming contest they said could never happen, with Total War™: ROME II and Company of Heroes 2™ communities going head to head in the second annual ‘Make War Not Love’ competition. This Valentine’s Day weekend, the two communities will compete in consecutive three hour rounds. Every in-game victory will count towards that side’s tally for the round and the community that wins the most rounds will earn some free DLC for players of the respective game. Read the rest of this entry »

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12th February 2015

Save The World From A Terrible Fate In The Legend Of Zelda: Majora’s Mask 3D

Nintendo Canada“Dawn of the First Day. 72 Hours Remain.” With these iconic words, Link begins his suspenseful three-day journey to save the world from a crashing moon in The Legend of Zelda: Majora’s Mask 3D game, launching the same day as the New Nintendo 3DS XL system on February 13. The Legend of Zelda: Majora’s Mask 3D is a remastered and enhanced version of the classic that’s unlike any other adventure in The Legend of Zelda series, and New Nintendo 3DS XL offers the smoothest and most engrossing portable gaming experience possible. Read the rest of this entry »

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5th February 2015

The Mighty Quest For Epic Loot Launches On PC

ubisoft canadaUbisoft® has announced that the Open Beta tag on The Mighty Quest for Epic Loot has been lifted, signaling the game’s official launch. Throughout the beta period, the free-to-play Hack and Slash action game established its direction and added many new features including crafting, open creation, barricades, new traps, rare creatures and clans to continuously grow and improve the game. Gamers can grab the game over at the Steam Store as a Free To Play title (paid DLC available, click on image below), with 36 Steam Achievements. Read the rest of this entry »

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2nd February 2015

Bad Taste On Steam Greenlight

steam greenlightCurrently on Steam Greenlight is a Canadian-developed game named Bad Taste. The developers state that Bad Taste is a smart, violent, scathing satire of the fast food industry in the form of a tasty videogame. Featuring Spencer “Spenny” Rice, star of the Canadian T.V. Show Kenny V.S. Spenny. An homage to trash cinema, the story focuses on police officer Chet as he tries to escape the city of Victoria BC before it’s nuked to eradicate a zombie epidemic caused by genetically modified fast food. Read the rest of this entry »

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29th January 2015

Victoria’s KANO/APPS Discusses User Acquisition

KANO/APPS  is a Victoria BC mobile and social game developer that has been very successful with game distribution on Facebook and is on the verge of launching a new game for iOS distribution. Go2mobi interviews KANO/APPS CEO Tim Teh for Village Gamer.

Tell Us about KANO/APPS

KANO/APPS focusing on mid-core to hardcore RPGers, KANO/APPs develops free-to-play strategy games. Mob Wars: La Cosa Nostra is one of our more popular games.

Our smaller, niche audience provides more focused opportunities for in-game monetization. Since we’re free-to-play, about 95% of monetization occurs through in-app purchases, such as vanity items & power-ups.

We develop strategy games rather than “casual games.” Our users invest a lot of time into playing the games, and so, with the popularity of tablets and other screens, it makes sense to launch a mobile version of our game. Mobile gives us the opportunity to provide more engagement for our users.

We’re getting ready to launch a game called Free Rider HD on mobile for iOS.

Free Rider HD is the sequel to one of the most played online games of all time with over 500 million plays and +1 million player drawn tracks.

 

We are doing the development work, while Ira provides the intellectual property (IP). For game developers a great strategy is to partner with someone with established, compelling IP. Of course, for startups this can be risky depending on the IP partner because there may be revenue expectations, and it can be tough to determine how successful your game will be.

What has been the biggest change since you started making games?

In the past it was challenging and expensive to develop games for different platforms. The challenge at the time was we could not respond quickly to user needs in order to optimize acquisition and monetization.

However, now with better devices and utilizing HTML5, it’s easy to update quickly across multiple platforms.

How do you acquire new users?

For desktop we typically work with partners such an online games hosting websites that help us to publish our games and worry about distribution so that we can focus on game development.

We started out on desktop at the dawn of Facebook. We have experienced a ton of success working with several desktop portals including Kongregate and Armor Games.

What do you think is the key mobile advertising for game developers?

For user acquisition on mobile a tool that can identify users by demographic and by OS would be important. We’re looking for relatively affluent, English-speaking users on iOS. So a tool that provides that degree of precision would be important.

Tim Teh is CEO of KANO/APPS has launched a number of new titles in 2014, and will launch even more in 2014. Check out the amazing trailers for some of their games here.

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Mobile Advertising Insights for Game Developers

Mobile advertising provides an additional tool to drive user acquisition.

With mobile advertising, there are tactics and strategies that optimize and dramatically lower the cost of acquisition. An approach for a developer like KANO/APPS might look like the following:

  • Create initial modest test campaigns targeted at iOS users in their target countries.
  • Target one at related games and APPS likely to be played by folks who would like their new game.
  • Target another campaign targeted at people frequenting mobile sites with related content.
  • Run the campaigns for a short while, gathering enough data to provide insights.
  • Look at performance by iOS version, iOS device, region, app placements, site placements and other factors.
  • Taking the just the highest performing pockets from the targets noted above, create new campaigns targeting just those pockets. For instance, there may be specific iOS versions and devices that dramatically outperform others, or there may be specific targeted APPS that work very well.
  • Get to work on optimizing those campaigns and scaling them up further as performance dictates.

Go2mobi is a Mobile Audience Targeting Platform and used by many different kinds of performance based advertisers, brands, and agencies around the world. The company is based in Victoria, BC.

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posted in Business News, Casual, Everyone, Games, Mobile, RPG - MMORPG By: | Print This Post Print This Post

28th January 2015

Xbox Live Games With Gold For February 2015

Xbox 360Looking for something new and shiny to get you through the dreary month of February? Microsoft invites you to check out the latest Xbox Games with Gold offering, giving Xbox Live members one game for Xbox One and two additional games for Xbox 360: Read the rest of this entry »

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posted in Fighting, Mature, National News, News, Party, Platform, RPG - MMORPG, Shooters, Sports, Teen By: | Print This Post Print This Post

21st January 2015

Earthcore: Shattered Elements Brings Card Crafting Magic To Canadian App Store

tequila-gamesPoland’s Tequila Games invites you to engage in Earthcore: Shattered Elements a digital Trading Card Game for the iPad that the developers say is not just another Hearthstone rip off. Canada is the first country to which Tequila released the game, and the developers are very interested in any kind of feedback from Canadian gamers as they hope to bring come color into the TCG scene. Read the rest of this entry »

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posted in Card Games, Digital Products, National News, New Releases, Teen By: | Print This Post Print This Post

14th January 2015

New Nintendo 3DS XL Launches In Canada February 13th

Nintendo CanadaDuring a Nintendo Direct presentation earlier today, Nintendo announced that the new Nintendo 3DS XL system will launch in Canada on February 13 at a suggested retail price of $229.99. New Nintendo 3DS XL offers a number of new enhancements designed to offer the smoothest and most engrossing portable gaming possible. New Nintendo 3DS XL features a wider range of controls with the addition of a C Stick and ZL/ZR buttons, super-stable 3D via face-tracking technology and built-in NFC functionality that allows for communication with amiibo figures. Read the rest of this entry »

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posted in Action Adventure, Card Games, Everyone, Everyone 10+, Fighting, Mobile, National News, New Releases, Party, Peripherals, Platform, Puzzle, RPG - MMORPG, Shooters, Simulations, Sports, Teen, Upcoming Releases By: | Print This Post Print This Post

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