Village Gamer

Burnaby – Electronic Arts Inc. announced today that Need for Speed™ SHIFT, the all-new authentic racing game in the Need for Speed series, will hit stores in Europe on September 17 and North America on September 22, 2009. Need for Speed SHIFT brings a true driver’s experience to some of the world’s most iconic racing tracks, including the storied Brand’s Hatch in the UK. The game also features the largest roster of high-performance cars in Need for Speed history including race cars such as the Pagani Zonda F, Porsche 911 GT2 and Lotus Elise.

“With Need for Speed SHIFT, we set out to create a racing game that pushes the genre and delivers something never before seen in a Need for Speed title,” said Patrick Soderlund, Senior Vice President at EA Games Europe. “By focusing on the driver’s experience through the first-person view, we are able to capture the high-speed intensity and gripping emotions of racing.” Read the rest of this entry »

Burnaby – Electronic Arts Inc. (NASDAQ:ERTS) announced today that tennis legend John McEnroe will headline a roster of some of the sport’s all-time greats to be featured in EA SPORTS™ Grand Slam® Tennis. An enigmatic personality both on and off the court, McEnroe will make his videogame debut in EA’s new tennis franchise. The game is being developed under the EA SPORTS brand by EA Canada in Vancouver, B.C. It will be available first for the Wii™ and ships to North American retailers on June 16th, 2009.

“It’s great that EA SPORTS has embraced tennis into its family of games. I think it’s a solid sign the sport is thriving and I hope it will continue to generate more interest and excitement in tennis,” said McEnroe. “Having Wimbledon exclusive to this game is huge because Wimbledon is such a special tournament, for the entire sport of tennis and for me personally.”

One of the greatest tennis players of all-time, McEnroe won seven Grand Slams, including three at Wimbledon, and amassed 77 singles titles. He stopped playing singles on the main ATP tour at the end of 1992 but has remained heavily involved in tennis, playing on seniors tours and providing television commentary for a number of networks at the Grand Slams. McEnroe was inducted into the International Tennis Hall of Fame in 1999. Off the court, he hosted his own talk show and written an autobiography, titled “You Cannot Be Serious”, a phrase he made famous through his on-court outbursts during his career.

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Fans Unanimously Vote to Have Boxing Legends Share Cover Worldwide

Burnaby – Electronic Arts Inc. announced today that “The Greatest of All Time”, Muhammad Ali, and “Iron” Mike Tyson will share the cover of one of the most anticipated games of 2009, Fight Night Round 4. Fan voting on www.AliorTyson.com started in late December 2008 and the final results favored having both legends together on the cover. Fight Night Round 4 is being developed under the EA SPORTS™ brand by EA Canada in Vancouver, B.C. and will ship to retailers worldwide this summer.

Muhammad Ali, the most celebrated boxer of all time, was famous for his quick tongue and his even quicker hands that wore down his opponents fight after fight. Ali was the first fighter in history to win the undisputed heavyweight championship three times, and is highly revered for his contribution to the sport of boxing. Mike Tyson, a knock out legend, will join Ali on the cover. The youngest boxer ever to win a heavyweight championship, Tyson enthralled the world with his precision, power, and ability to put away his opponents in the first round. These two boxing icons finally come face to face in Fight Night Round 4.

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Toronto – Activision Publishing, Inc. has announced an agreement with Corus Entertainment Inc.’s Nelvana Enterprises to develop and distribute video games based on the breakout hit toy and wildly popular action animated television series Bakugan. The first Bakugan game will be released for Wii™, Nintendo DS™, Xbox 360® video game and entertainment system from Microsoft, and PLAYSTATION®3 and PlayStation®2 computer entertainment systems in the fall of 2009.

“Bakugan’s success in 2008 speaks for itself and we’re confident it will be even bigger in 2009,” said David Oxford, Activision Publishing. “It is our goal to expand this proven property in a way that both fans and gamers will love.”

“Ever since Bakugan exploded in popularity, players have been clamoring for a video game version,” said Doug Murphy, President, Nelvana and GM, Corus Kids. “We share our fans’ excitement in doing battle in an interactive Bakugan world!”

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Edmonton – Leading video game developer BioWare™, a division of Electronic Arts Inc. announced today the highly anticipated details of all six Origin Stories featured in the upcoming dark, heroic fantasy Dragon Age™: Origins. Each Origin Story starts the player off with a unique series of locations, characters and events that establish their motivations and lay the groundwork for the adventure to come.

With each Origin Story boasting several hours of unique game play, as well as challenging strategic combat and exploration, these 6 distinct preludes make Dragon Age: Origins the first BioWare game to offer not only multiple endings, but also multiple beginnings. Players will start their adventure in one of the following roles:

Dalish Elf

As one of the last “true elves”, you were content to spend your life wandering with your clan…until a chance encounter with a relic of your people’s past threatens to tear you away from everything you’ve known.
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Edmonton – Leading video game developer BioWare™, a division of Electronic Arts Inc. announced today the highly anticipated details of all six Origin Stories featured in the upcoming dark, heroic fantasy Dragon Age™: Origins. Each Origin Story starts the player off with a unique series of locations, characters and events that establish their motivations and lay the groundwork for the adventure to come.

With each Origin Story boasting several hours of unique game play, as well as challenging strategic combat and exploration, these 6 distinct preludes make Dragon Age: Origins the first BioWare game to offer not only multiple endings, but also multiple beginnings. Players will start their adventure in one of the following roles:

Dalish Elf
As one of the last “true elves”, you were content to spend your life wandering with your clan… until a chance encounter with a relic of your people’s past threatens to tear you away from everything you’ve known.

City Elf
You have always lived under the heavy thumb of your human overlords, but when a local lord claiming his “privilege” with the bride shatters your wedding day, the simmering racial tensions explode in a rain of vengeance.
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Quebec – The fate of the earth and the survival of the human race hang in the balance in the Transformers™: Revenge of the Fallen video game from Activision Publishing, Inc. Based on Hasbro’s legendary TRANSFORMERS property and the most anticipated blockbuster film of 2009 from DreamWorks Pictures and Paramount Pictures in association with Hasbro, the game propels players straight into an adrenaline-pumping battle for supremacy across the globe where every second and every choice makes the difference between mankind’s salvation and annihilation.

“The Transformers: Revenge of the Fallen video game will give fans the chance to experience their favorite AUTOBOTS and DECEPTICONS in an all-new, movie inspired adventure packed with the thrilling and explosive action that only the TRANSFORMERS universe can deliver,” said Rob Kostich, vice president of global brand management, Activision, Inc. “We are thrilled to announce that after experiencing the rush of commanding colossal robots on their own, players can challenge their friends for the first time ever in full-featured, blistering multiplayer action as their favorite characters.”
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Edmonton – Leading video game developer BioWare™, a division of Electronic Arts Inc., today announced that the release of Dragon Age™: Origins on PC has been rescheduled to the last half of 2009 from the previously announced early 2009 release date, coinciding with the release of the console versions of Dragon Age: Origins.

“Dragon Age: Origins is shaping up to be quite amazing in its level of quality and polish,” said Dr. Ray Muzyka, General Manager and CEO, BioWare and General Manager and Vice President, EA. “I’m really proud of our team, who are working very hard to make Dragon Age: Origins the biggest and most exciting BioWare game yet, and we will work to ensure it not only meets, but exceeds the expectations of our loyal audience of fans.”

Dragon Age: Origins is the spiritual successor to BioWare’s critically acclaimed Baldur’s Gate™, featuring deep character customization and roleplaying, morally challenging decisions, tactical party-based combat, and a wealth of gritty, mature sub-plots that together make it one of the most highly-anticipated PC and console releases of 2009.

Edmonton – Leading video game developer BioWare™, a division of Electronic Arts Inc., today announced that the release of Dragon Age™: Origins on PC has been rescheduled to the last half of 2009 from the previously announced early 2009 release date, coinciding with the release of the console versions of Dragon Age: Origins.

“Dragon Age: Origins is shaping up to be quite amazing in its level of quality and polish,” said Dr. Ray Muzyka, General Manager and CEO, BioWare and General Manager and Vice President, EA. “I’m really proud of our team, who are working very hard to make Dragon Age: Origins the biggest and most exciting BioWare game yet, and we will work to ensure it not only meets, but exceeds the expectations of our loyal audience of fans.”

Dragon Age: Origins is the spiritual successor to BioWare’s critically acclaimed Baldur’s Gate™, featuring deep character customization and roleplaying, morally challenging decisions, tactical party-based combat, and a wealth of gritty, mature sub-plots that together make it one of the most highly-anticipated PC and console releases of 2009.

Global Studio Teams Drive Quality and Innovation in Three New Games

Vancouver – Fifteen years; more than 40 countries; close to 100 million games sold. Need for Speed™ has helped to define automotive culture for millions of fans with its embrace of the car lifestyle and its cool rebellious attitude. Today, Electronic Arts Inc. (NASDAQ:ERTS) unveiled the details of what is in store for the franchise over the next 12 months, as the property expands to new platforms, new categories and new media.

Need for Speed is committed to providing unique and customized experiences for all types of racing fans by establishing three independent series; simulation, action and arcade racing. Each series will be developed by a highly-specialized team dedicated to delivering the ultimate racing experiences to car enthusiasts around the world – whether they be interested in adrenaline action, arcade fun or authentic simulation.

“We recognize racing videogame fans are very passionate and unique – they want customized gameplay experiences. Whether it’s more of a realistic driving game with accurate car physics or over-the-top cop chases, we are making different games for different audiences,” said Keith Munro, vice president of marketing, Need for Speed. “Each game provides a deep, engaging and rich racing experience. We’re giving players the option to choose the best racing title that suits their style of gameplay.”

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