Originally developed by Bolt Creative for the Apple iPhone™ and iPod® touch, the Facebook version of Pocket God is a brand new way to experience the colorful, death-inducing, all-powerful and hilarious universe of Pocket God, one of the most popular iOS games in history. With all-new socially integrated features, episodic updates and a host of hilarious ways to both dispose of and resurrect the immortal pygmies of each island, the Facebook iteration of Pocket God offers a fresh experience for both fans of the mobile versions as well as those looking for an omnipotent new twist in online social gaming.
Since moving into open beta on December 20, 2010, Pocket God Facebook users have had fun torturing the Pygmies in a variety of wacky ways that have entertained players since the title’s iOS debut:
* 85,000 players have created accounts and have sacrificed over 7.5 million pygmies, more than the entire population of Massachusetts!
* Nearly half (46%) of the Pocket God players are from the US
* Close to 300,000 Facebook friends have been sacrificed & 60,000 of those had their head eaten by a shark
Activision Publishing and Beenox announced today that the Quebec studio has been named the primary developer on upcoming Activision titles featuring Marvel™’s famous web-slinger, Spider-Man™. Beenox’s most recent breakout success was with Spider-Man: Shattered Dimensions, one of the most highly rated Spider-Man titles to date and Wizard Magazine’s 2010 Game of the Year. Spider-Man: Shattered Dimensions has also been nominated for awards at the Canadian Video Game Awards, which will take place in Vancouver this May.
“Beenox’s creative vision reinvigorated the Spider-Man gaming experience among critics and fans in Spider-Man: Shattered Dimensions,” said Patrick Kelly, Senior Vice President, Activision Studios. “We can’t wait to see where this talented studio will take this franchise in the future.”
“We are thrilled with this opportunity to continue our close, collaborative relationship with Activision, Marvel and everyone’s friendly, neighborhood hero, Spider-Man,” said Dee Brown, Studio Head, Beenox. “Being able to map out Spider-Man’s interactive future gives us the creative freedom to really craft the best gaming experience for the fans.”
“Beenox has done a tremendous job showcasing the essence of Spider-Man while pushing new creative boundaries with Spider-Man: Shattered Dimensions,” said Todd Jefferson, Director of Games, Marvel Entertainment’s Global Digital Media Group. “We look forward to working with Beenox on creating new Spider-Man game experiences.”
Homick Labs preschooler app Noah’s Matching Ark is now available in the iTunes store for the iPhone, iPod Touch and iPad. This free title is fun and educational, and geared towards children age 2 and up. Kids will love matching the tiles of the various themes and earning stickers to be placed in their sticker album. With pleasing graphics and fun music, this interactive application is sure to become a family favorite.
Social media isn’t just a trend taking the world by storm; it’s also the term advertising and marketing executives ranked as the most annoying industry buzzword in a survey by The Creative Group. Also high on the list: “synergy” and “ROI,” which rankled respondents in a similar survey conducted in 2006.
The Canadian study was developed by The Creative Group, a specialized staffing service providing creative, advertising, marketing and web professionals on a project and full-time basis, and conducted by an independent research firm and was based on 250 telephone interviews — approximately 200 with Canadian marketing executives randomly selected from companies with 100 or more employees and 50 with advertising executives randomly selected from agencies with 20 or more employees. The advertising and marketing executives were asked, “In your opinion, what is the most annoying or overused buzzword in the creative/marketing industry today?”
The top-ranked responses include:
1. “Social media/social networking”
4. “Extra value/value added”
5. “Going green”
7. “ROI/return on investment”
8. “Culture change”
9. “Think out of the box”
12. “Social media expert”
14. “End of the day”
“Certain buzzwords may be commonly used amongst marketing and advertising professionals, but when overused, they can quickly lose impact and cause people to lose interest and tune out,” said Lara Dodo, regional vice president of The Creative Group in Canada. “In order to ensure your ideas are conveyed effectively, aim to keep your messages simple and direct.”
The Creative Group offers four tips for eliminating jargon in your communications:
1. Translate your thoughts. It’s typical to think in the lingo you use every day. But when putting your ideas to paper or in an e-mail, take the time to explain the concepts in terms that your audience will
2. Edit, edit, edit. Many buzzwords are unnecessary. Think carefully: Does a phrase like “at the end of the day” really add to what you’re trying to say? Probably not.
3. Break bad habits. We all rely on certain phrases when we speak. If the ones you gravitate toward are on the list of annoying buzzwords, think of alternatives that convey the same meaning.
4. Show instead of tell. Rather than relying on buzzwords, use concrete examples to convey your thoughts. For instance, instead of discussing your fully “integrated” marketing strategy for a product rollout,
describe the various elements and how they work together.
Blake Melnick, Chief Knowledge Officer of The KM Group (TKMG), Graham Westwood, CEO of Procarta and Douglas Weidner, Chairman of The International Knowledge Management Institute, have announced the official launch of The Knowledge Management Institute of Canada (KMIC). The Institute will be headquartered in Toronto and will conduct industry level research and provide KM training, learning and professional certification programs, which address sector and Industry challenges related to:
* The aging of the Canadian workforce.
* The pending loss of critical knowledge through attrition.
* Managing knowledge necessary to improve operational effectiveness and efficiency and promote operational excellence.
* Improving organization performance and profitability.
* Creating competitive advantage through continuous improvement and the creation of new knowledge.
“The world has changed. Canada is experiencing a tipping point, where age old structures which previously shaped how we thought about work and learning are being transformed by information, communication technologies and the democratization of knowledge,” said Blake Melnick, KMIC’s Chief Knowledge Officer. “For Canadian companies to continue to prosper, and attract and retain key talent and expertise, they must embrace new ways of thinking, working and learning, which align with the realities of a global knowledge-based economy – this is where we believe the Knowledge Management Institute of Canada will have an exciting and challenging role to play.”
The Knowledge Management Institute of Canada will operate as an independently owned, licensed affiliate of the International Knowledge Management Institute of Washington D.C., working with industry, government, business, education and the not for profit sectors to develop certification, accreditation and professional development programs tailored to meet their evolving operational needs and the training and learning needs of their workforce.
KMIC programs will assist organizations manage change by training knowledge managers how to leverage critical knowledge assets, improve the transfer of explicit and tacit knowledge across the their organizations; capture and transfer critical knowledge and know how from retiring experts to new employees to effectively bridge the knowledge gap which exists between formal classroom training and learning and field experience. With a focus on key industry sectors where pending knowledge loss is most acute and where the acquisition of new knowledge is critical to maintaining a competitive advantage in a rapidly changing global marketplace, the Institute will serve as an incubator for emergent knowledge and information technologies and cultural practices designed to improve sector, industry and organization best practices.
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