eMetrics Marketing Optimization Summit, Toronto
222 Bremner Blvd
Toronto, ON M5J 3A6
Canada
eMetrics Marketing Optimization Summit is designed for managers of digital strategy and marketing. If you are responsible for your company’s website, social media, ecommerce. web intelligence, data strategy, audience research and/or measurement, then mark your calendar to attend this year’s Summit April 23- 26, 2012.
Featuring four tracks with over twenty-five sessions focused on:
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Advance your skills and understanding of the latest techniques for improving your digital strategy ROI.
What is Marketing Optimization?
Tools and techniques to streamline customer acquisition, conversion and retention to make more, spend less and increase customer satisfaction.
What will I learn at eMetrics?
A whole lot of how-to…
- Increase measurable value from your website, campaigns and communications
- Take your understanding of social media metrics to the next level
- Use data, technology and processes to improve the online customer experience
- Increase marketing performance offline by listening and learning from customers online
- Create an analytics-based marketing and business culture
You will learn how leading marketers and information technology executives are increasing ROI through optimization of campaigns, communications, content, and the overall customer experience. eMetrics is where colleagues, associates and friends share marketing optimization successes, challenges and proven techniques
Put online marketing analytics to work
Experts from over 40 top global and national brands will teach you how they are:
- Establishing a marketing metrics baseline
- Correlating offline and online measurements
- Connecting customer satisfaction data with customer behavior data
- Comparing online to other channels of acquisition and distribution
- Changing a corporate culture to embrace marketing experimentation
2012 is your year to:
- Optimize marketing value
- Optimize awareness & acquisition
- Optimize persuasion
- Optimize retention & loyalty
- Optimize your value to your company