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Telefilm Canada Launches 2015-2018 Strategic Plan

Telefilm Canada [1]Telefilm Canada [1] has revealed details regarding the course it intends to follow over the next few years, as set out in its strategic plan for 2015 to 2018. This morning in Ottawa, the Chair of Telefilm’s Board, Michel Roy, unveiled Telefilm’s strategic plan during a speech he delivered at Prime Time in Ottawa [2], an event organized by the Canadian Media Production Association [3]. The plan, titled Inspired by Talent. Viewed Everywhere. [4] (PDF), updates Telefilm’s commitment to support the industry so it can connect with target viewers on all screens, in Canada and elsewhere. The plan also defines how Telefilm aims to help the industry take on the challenges of the digital age at a time when fundamental changes are transforming the way audiovisual content is produced, distributed and consumed.

The market’s strong appetite for content, the proliferation of platforms, the presence of major new players, the fact that consumers are increasingly choosing to watch movies at home, and the introduction of new funding and marketing mechanisms, among other things, present challenges for the industry and for Telefilm—while also creating many new opportunities to better promote Canadian talent.

“At its core, Telefilm continues to be an engaged funder, an agency dedicated to the promotion of Canadian cinematic culture,” says Michel Roy. “The work we’ve done over the last four years, guided by our previous plan, Fostering Cultural Success, encourages us to stay the course in order to promote the excellence of and facilitate access to Canadian content. However, we need to intensify our creative approaches in light of the rapidly evolving environment we face. This is a precondition for ensuring that Canadian productions will better connect with their viewers—at home and abroad—on platforms that their viewers choose.”

Carolle Brabant, Telefilm’s Executive Director, adds: “Three years ago, we began to redesign our funding programs to make them more effective and more efficient. As a result, our core business is today more solid than ever; we can now focus even more on innovation. The future isn’t out there somewhere, waiting around. Any organization looking ahead as it plans has to simultaneously incorporate lessons learned with a view to preparing for what lies ahead. For Telefilm, this means acknowledging that creators and viewers are already living in this future.”

Telefilm’s strategic plan sets out six priorities:

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1 Comment To "Telefilm Canada Launches 2015-2018 Strategic Plan"

#1 Comment By Tami Quiring (@VillageGamer) On Friday March 6, 2015 @ 2:48 am

.@Telefilm_Canada Launches 2015-2018 Strategic Plan [20] #eyeoncanada #cdnfilm #cdntv