The Canadian Interactive Alliance / L’alliance interactive canadienne (CIAIC) has released Monetizing Digital Media: Trends, Key Insights and Strategies that Work, an examination of recent trends and key models being used to monetize digital media content. The study was conducted by Communications MDR and authored by Maria De Rosa and Marilyn Burgess, with the support of the Canada Media Fund (CMF), the Ontario Media Development Corporation (OMDC), the Bell Fund, the National Film Board (NFB) and Canadian Heritage.
Integrating key insights by industry leaders and examples of successful monetization models and strategies being used by Canadian companies, the report provides an overview and analysis of recent global trends and key models being used to monetize digital media content. As stated in the report, digital media are being monetized in a rapidly evolving and complex ecosystem requiring a sophisticated understanding of consumer behaviour as well as an appetite for experimentation and risk.
“Understanding the opportunities and challenges afforded by different monetization models is critical for companies to succeed today in increasingly competitive and global markets,” said Serge Landry, Executive Director of the CIAIC.
“This new study is a key part of the CMF’s objective of providing the Canadian digital media industry with valuable industry intelligence,” said Valerie Creighton, President and CEO of the Canada Media Fund. By supporting strategic industry research on monetization, the CMF aims to strengthen the Canadian digital media industry’s ability to continue to innovate with new products for the benefit of Canadians and world markets.”
The study provides Canadian digital media companies with strategic information as they seek to monetize their content across multiple platforms and in an increasing number of markets worldwide. The authors focused primarily on games and applications but the report also provides an overview on monetization opportunities for convergent content which is produced as an extension, or in relation to a television program.