To help enterprise companies capitalize on social media across their organizations, HootSuite , the world’s most widely adopted social relationship platform, has announced a new global event series, Connect via HootSuite . The first event takes place in San Francisco on February 26, 2014 and will focus on social business in the enterprise . Connect via HootSuite will give attendees the opportunity to hear from thought leaders, experts and HootSuite Enterprise customers on actionable best practices to empower broad social media adoption and business success.
The rise of digital has created a new paradigm for businesses, and Gartner predicts  that digital business incompetence will cause a quarter of businesses to lose their market position by 2017. While nearly 90 percent of marketers agree that social media is important to stay competitive, more than two thirds are challenged to turn social media data into something actionable (source: Harris Survey, sponsored by HootSuite). Connect via HootSuite will help enterprises unlock the true value of social media, and realize ROI on everything from awareness to lead generation.
“As the world stands at this pivotal point around data and digital business advantage, it is imperative that we look at social media through a different lens,” said Ryan Holmes, CEO of HootSuite. “Social media isn’t just about communication. It’s about business. HootSuite and its customers have been at the forefront of social media innovation, and we understand how to help enterprises close that gap by giving them the tools and insights to maintain a competitive advantage.”
What: Connect via HootSuite
When: Wednesday, February 26, 2014
Where: Intercontinental Hotel in San Francisco, California
Who: Presenters include: HootSuite CEO, Ryan Holmes; Customers, including Marketo CMO, Sanjay Dholakia; ING Direct Senior Manager at Social Media, Jaime Stein; and Social Media Strategist at Stanford University, Karen Lee; and workshops and live demos by HootSuite’s partners, which include Nexgate, Marketo, Webtrends, SugarCRM, and Global Relay.
“For a company to be successful today it must embrace all channels, and social marketing is a critical part of that equation,” says Sanjay Dholakia, CMO of Marketo. “HootSuite allows us to better understand the impact of social media and engage customers more strategically through social channels. As social media becomes a more important part of how our customers communicate, we will continue to invest here.”
HootSuite serves more than eight million users across 175 countries worldwide, including 744 of Fortune 1000 companies.
Register online  and reserve your spot for Connect via HootSuite.