TransGaming Inc. , deliverer of on-demand family friendly and social games to the TV, has announced a partnership with Toshiba Europe GmbH to bring TransGaming’s GameTree™ TV  platform to Toshiba’s line of Smart TVs. As a premium partner of Toshiba’s Game Section, GameTree TV will provide the very first games available to consumers in the section, without the need for any additional hardware.
TransGaming’s partnership with Toshiba follows recent partnership announcements with more giants of the consumer electronics industry, bringing GameTree TV’s reach to millions of consumers worldwide. The Toshiba partnership reconfirms GameTree TV as the leader in the cloud-based games on-demand industry, allowing consumers to instantly play high-quality games in their living room.
“Partnering with Toshiba further catapults GameTree TV ahead of the industry. As the leading games platform globally, providing multi-millions of new users with an engaging, interactive entertainment experience built directly into their Toshiba TVs, TransGaming is poised to continue our industry domination in 2014,” said Vikas Gupta, CEO & President of TransGaming. “The Smart TV market continues to explode, with exponential growth of TVs being Internet connected, and will dominate living rooms worldwide this year.”
GameTree TV is the industry leading cloud-based games-on-demand service that brings some of the biggest brands and franchises for family friendly entertainment to the living room without the need for additional hardware. With a rich catalog of content and easy-to use-interface, GameTree TV extends the television experience to a complete entertainment ecosystem. GameTree TV delivers content to multi-millions of consumers worldwide through partnerships with Smart TV providers and Managed Service Operators.