Klipfolio Inc, an Ottawa-based business dashboard vendor, has released a new category of examples to provide social media marketers with guidance as to which KPIs, metrics, and dashboards can demonstrate social media ROI. Based on extensive research and customer feedback, this new example category speaks to the close relationship between social media and website marketing.
Social media marketing ROI may be one of the most difficult performance indicators for marketers to measure. The challenge is that social media efforts may result in positive brand engagement on key social networking sites, without moving the needle on other key business objectives. In particular, social media and website performance are closely tied together, and strong performance in one area should influence the other area.
What is Klipfolio Dashboard?
Klipfolio is a platform for creating and sharing real-time business dashboards with data-driven, performance-oriented teams. The key to Klipfolio’s success is the ability for users to create custom visualizations from data mashups using Klipfolio’s intuitive visualization environment. For example, users can create a chart that integrates data pulled from Google Analytics, Salesforce, and SQL databases to generate truly unique business insights.