Toronto’s Creative D Inc., developer of the Decksi social-mobile digital collectibles platform, announced today that Fox Broadcasting Company is engaging viewers with a line of digital trading cards and an online game that features characters from the popular and extremely social TV show Glee (23.7 million Facebook fans and 2.6 million Twitter followers). Decksi’s trading cards are digital decks, accessible across multiple social networks and devices, including the iPhone and iPod Touch. Fans build their collections daily by receiving free packs of cards, to trade and share with friends.
The new decks, available on the Glee Facebook page and through the Decksi iPhone app will feature characters and story lines from all four seasons of the show. Glee fans can collect and trade digital cards and combine them in “connect mode” to unlock special rewards. Each card asks fans to match a character with one of several others in a lineup. The matches are based on interactions from specific episodes or ongoing plotlines, rewarding Glee fans who know details from previous episodes and past seasons of the program.
“Glee fans are really into engaging with the show online, any way they can,” said Hardie Tankersley, Vice President of Digital Platforms at Fox. “The Decksi platform allows us to market Glee directly to the active online community of fans in a fun way that encourages them to interact with one another and with the Fox Broadcasting Company.”
“Through its wonderful writing, acting and performing, Glee has developed one of the most passionate fanbases in the history of television,” Creative D CEO Richard Kanee said. “The Decksi platform will help the Fox Broadcasting Company market Glee in a new, fun and very social way, to increase engagement among viewers.”