Montreal’s Les Films Séville released a mobile app for their highly anticipated movie sequel The Hunger Games: Catching Fire. Rich in interactive features, this app includes an augmented reality (AR) lens that allows people to watch the movie trailer by simply pointing their device at the poster. In addition, it also features a photo booth, themed iPhone wallpapers, and an in-app web view to browse the official Hunger Games website.
This app was developed by Merchlar, a Montreal-based digital agency. This is the fifth time Merchlar developed an interactive app for Les Films Séville. Previous apps included:
- The Hunger Games (2012)
- Silver Linings Playbook (2012)
- Django Unchained (2012)
- The Legend of Sarila (2013)
Merchlar and Les Films Séville expect this mobile app to generate hype surrounding the film and to encourage people to go see the movie. The film is set for release on November 22nd and tickets are available for pre-sale. The Hunger Games: Catching Fire (Hunger Games: L’Embrasement) app for iPhone is now available on the App Store.
Compatibility: Requires iOS 6.0 or later. Compatible with iPhone, iPad, and iPod touch. This app is optimized for iPhone 5.