WhatsNexx, a North American provider of analytics and cross-channel campaign management tools, today announced the launch of version 3 of the WhatsNexx marketing suite, dubbed WhatsNexx Moments. The new user experience and extended platform allows digital marketers to build automated and seamless cross-channel customer experiences in record time, using discrete interactions and touch points as “moments”.
“Today, I am extremely proud to unveil WhatsNexx Moments with its greatly improved user interface and deeper segmentation capabilities,” said CEO Alan Shuster of the news. “By integrating to and leveraging the world’s leading marketing applications, WhatsNexx Moments captures raw data from customer interactions and transforms this data into simple and actionable Moments.”
As a result, marketers can rely on these three core capabilities:
- Simplified approach to progressive customer profiles and highly detailed segments
- Agile tools to build and optimize sophisticated campaigns and programs
- Insights driven analytics to gain deeper understanding of the customer journey.
The new and unique drag-and-drop conversation thread is the biggest feature of the update, allowing marketers to influence, optimize and act on the customer journey in real time and across any connected channel and applications. “We continue to improve our marketing suite to respond to the three following promises: to be agile, simple and insightful,” said President and product leader Alain Paquin. “That’s what customer experience should be all about.”
At this time, a limited number of select enterprise clients are being onboarded to the new system, working with WhatsNexx resources in order to test all the current capabilities and finalize reporting requirements for the unique customer journey mapping visualization and deeper segmentation capabilities. Interested parties can request a demonstration of the new platform.
Bruce Temkin, Customer Experience Transformist and Managing Partner, Temkin Group, adds, “Many companies still treat customers like strangers, delivering generic interactions. But that’s changing. We expect most leading firms to tap into multiple data sources to predict the most effective way to treat customers, using analytics to anticipate and successfully interact during key moments.”
Having done deep research with CMOs and VP Marketing at top retail and financial brands, as well as work with top retailers and brands such as L’Oreal, Personal Edge and NAPA, WhatsNexx responded directly to the current challenges today’s digital marketers and customer experience professionals are facing in this release. Using WhatsNexx Moments, brands can effectively connect customer activity across different channels, to provide meaningful interactions in the channel of choice and ultimately to be able to upsell, cross sell and reward loyalty, while managing risk across channels. Primary channels integrated in this release include eCommerce, web CMS, email, social, SMS and POS systems, but the list will continue to grow over the coming weeks as the team completes integrations to enable more than 200 “Moments” across all digital and traditional bricks-and-mortar systems.
“Marketing is increasingly the biggest customer for Big Data, but integration between different platforms and apps is difficult, costly and time-consuming,” said James Governor, co-founder of RedMonk. “WhatsNexx is building a toolset specifically designed to integrate different Marketing platforms via simple web APIs.”
As part of this release, WhatsNexx is also enabling limited access to the WhatsNexx Momentum API 1.0, for prospective marketing technologies and service providers seeking to do custom integrations to the platform. This is the first major release since WhatsNexx received an additional round of funding earlier this year lead by BDC Go Ventures, and reorganized the management team.