Gaming clothes label musterbrand  has announced it is partnering with Ubisoft  to release an apparel and accessories collection based on video game Assassin’s Creed IV Black Flag . The officially licensed collection is now available online .
Assassin’s Creed IV Black Flag tells the story of Edward Kenway, a young British man with a thirst for danger and adventure, who falls from privateering for the Royal Navy into piracy as the war between the major Empires comes to an end. Set at the dawn of the 18th Century, the game features some of the most infamous pirates in history, such as Blackbeard and Charles Vane, and takes players on a journey throughout the West Indies during a turbulent and violent period of time later to become known as the Golden Age of Pirates. Assassin’s Creed IV Black Flag features a vast open world with more than 50 navigable locations. Combat combines the weaponry of the Assassin’s Order with armaments of the era, and rewards both daring and stealth.
The Assassin’s Creed IV Black Flag apparel line encompasses coats, hoodies, longsleeve shirts, scarves and bags. Like all musterbrand garb, the clothes are crafted in close cooperation between game designers and fashion creators. This durable line of street wear recreates the spirit of Assassin’s Creed IV Black Flag in style, texture and detail – without just copying costumes from the game. Each item exemplifies the feel and flavor of the Assassin’s Creed universe. Featuring subtle and overt connections to Assassin’s Creed IV Black Flag, the collection has something for every Assassin’s Creed fan.
One especially ingenious result of the close collaboration between Ubisoft and musterbrand is the button concept: Every button can be taken off easily and exchanged with new buttons bearing various motifs from the franchise. Thus becoming a key style element and means of customization. New button designs will be released over time reflecting the evolution of the Assassin’s Creed brand. This is but one example of the fashion line’s ambitious direction.
The Assassin’s Creed IV Black Flag apparel and accessories line goes beyond merchandise in the realm of gaming culture by taking the spirit of a game and putting it into a modern urban context. This is a collection of sturdy clothes meant to be worn every day. The items are of high quality yet remain affordable, ranging from €49 to €219.
“Musterbrand has done a great job again this year at producing stylish, wearable clothing inspired by Assassin’s Creed IV Black Flag. I can truly say that the threads express what the Assassin’s Creed franchise is all about: freedom, agility and a sense of adventure,” commented Jean Guesdon, creative director on Assassin’s Creed IV Black Flag.
Assassin’s Creed IV Black Flag will be released from October 29, 2013 in North America