A new Digital Adoption Campaign  led by CATAAlliance , Canada’s largest high tech association, and the Information and Communications Technology Council  (ICTC), a leading centre of expertise in digital economy research, labour market intelligence and policy development, will help create jobs, increase efficiency, reduce costs, generate revenue and lead to faster innovation.
The joint Campaign will address low uptake of mobile and other innovative technologies by Canadian enterprises by:
- Raising awareness of the benefits and importance of adoption these technologies through widely disseminated leadership interviews;
- Determining the right set of public policies to boost digital technology adoption with recommendations for enterprises and policy-makers to capitalize on opportunities and minimize costs and risks; and,
- Developing community-based pilot projects to help share best practices across all sectors of the economy.
The Campaign is being championed by CATA CEO John Reid and ICTC CEO Namir Anani who are joining forces to advance the Campaign with combined research resources, peer contacts and partners and communication technologies.
According to Reid and Anani, “The Digital Adoption Campaign will seek to accelerate the rate at which organizations adopt digital technology as well as help address the need for building requisite digital skill to foster adoption.”
The Campaign forms an integral part of the industry’s competitive Innovation Nation program under the tutelage of Canada’s leading entrepreneur, Sir Terence Matthews. It lays out what we must do as a nation to move us from a 13th place ranking to first place in innovation rankings.
Canada’s Starting Point: Laggard
A recent research report  by ICTC demonstrated that many Canadian enterprises, particularly small and medium-sized ones, have not moved their use of mobile much beyond e-mail or surfing. Pointedly, they have failed to adopt more advanced mobile capabilities such as e-commerce, inventory and supply chain management, remote diagnostics and monitoring, and other operational areas, that, if adopted could significantly contribute to improving the Canada’s productivity and innovation performance.
Regarding Canada’s digital literacy ranking, a new OECD Report  ranked Canada’s percentage of workers in skilled occupations in Canada twelfth out of 18 countries surveyed. Canada is lagging in developing key cognitive and workplace skills needed for individuals to participate in society and for economies to prosper.
Reid and Anani said, “it is imperative that we address our declining innovation metrics in order to realize future economic gains. Consider that a one percent increase in enterprise mobile technology adoption translates into a $2.5 billion contribution to the economy.”
They added, “We already employ 410,000 Canadians because of mobile technology adoption with the potential of creating 40,000 new jobs in critical occupations by 2017.”
Reid and Anani concluded, “digital platforms create the opportunity to offer new services domestically and abroad. If fully adopted, Canadian enterprises would benefit from higher job creation, increased efficiency, reduced costs, new revenue generation and faster innovation.”