Denny’s Canada is excited to announce the launch of their new loyalty and rewards program – MyDenny’s, a new social, loyalty platform connecting me, you & Denny’s. It’s definitely not just a loyalty program in the dictionary sense of the term. It offers mobile rewards, exclusive offers, and is a social platform all-in-one.
With a simple download from Google Play or the iTunes store, the MyDenny’s mobile app is the perfect combination of loyalty program and social network. Guests can earn points for every purchase and redeem them for in-store goodies, such as food and beverages. The points can also be transferred to loved ones and friends and used at any of the participating Denny’s locations. One of the most innovative pieces of the app is the social component. App users can invite their friends to meet them at Denny’s – a piece of technology never seen before from a restaurant mobile app.
“The best part of MyDenny’s is that it offers loyal Denny’s guests the opportunity to stay connected to the Denny’s world even when they’re not physically in a restaurant,” says Chandni Chaube, Marketing Manager for Denny’s Canada. “Introducing a social aspect to smart dining allows us to reward and recognize our loyal guests while providing them the opportunity for feedback that we can put back into our restaurants.”
“We are thrilled for Denny’s Canada and the unveiling of their MyDenny’s app,” says John Dillon, Vice President of Marketing and Product Development for Denny’s USA. “We very much look forward to the results that will come with the launch of the platform, and the impact the learning will have for the broader Denny’s brand.”
For non-smartphone users, there is a desktop version of the loyalty program available, ensuring our guests can interact with the platform.