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MasterPass Digital Wallet Launches In Canada

mastercard [1]MasterCard Canada [1] has announced the launch of MasterPass [2], the future of digital payments, making Canadian consumers the first in North America to be able to register for MasterPass services.  MasterPass is an innovation that delivers value to both consumers and merchants for its simplicity and security:

As of launch, merchants including Porter Airlines, WagJag, Jaunt.ca and Grocery Gateway have enabled MasterPass checkout services on their eCommerce websites.  MasterCard plans to expand the number of MasterPass enabled merchants in Canada to 800 merchants by the end of 2013 and 2,800 merchants by the end of 2014. When making purchases through these companies’ eCommerce websites, MasterPass digital services will allow Canadian consumers to securely and seamlessly complete their transaction in a few clicks, eliminating the burden of filling out card and shipping information repeatedly.

In Canada, eCommerce is growing at a much faster pace than retail sales.  MasterCard Advisor’s SpendingPulse [3] data shows total Canadian year-over-year eCommerce sales grew 26.6% over the past 6 months ending in February 2013, compared to just 2.9% growth in overall Canadian retail sales during the same time period.

“Canadians are early adopters when it comes to digital payments and embracing new technologies; that’s why Canada is the first market in North America where we’re launching MasterPass,” said Jason Davies, Vice President of eCommerce at MasterCard Canada. “With eCommerce growing by double digits, more and more Canadians want a secure, seamless and simple payment experience.  MasterPass delivers this to consumers no matter if they are shopping on their laptops, tablets or mobile phones.”

A seamless check-out experience anytime, anywhere – For consumers, MasterPass enables transactions on any enabled device:

Merchants and bank partners provide custom experience with MasterPass – Unlike what’s already in the market, MasterPass takes an open and flexible approach to mobile payments with an easy to integrate technology that enables adoption by merchants and banks.

BMO Launches MasterPass-connected BMO Wallet – BMO Bank of Montreal also announced today that consumers can sign up for their MasterPass enabled digital wallet called BMO Wallet in the coming weeks.

“With more consumers looking to digital solutions to make their day to day purchases, MasterPass is a logical evolution and fits into BMO’s strategic direction for payments solutions,” said David Heatherly, Head, North American Payments, BMO Bank of Montreal. “The launch of the BMO Wallet will allow us to provide a simple, seamless and consistent mobile payment experience across all digital channels, including computer, tablet and mobile-based transactions, while providing the same security features our customers have come to expect.”

Merchants and Financial Institutions Embrace MasterPass Current partners include:

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1 Comment To "MasterPass Digital Wallet Launches In Canada"

#1 Comment By Tami Quiring (@VillageGamer) On Thursday April 11, 2013 @ 4:31 am

MasterPass Digital Wallet Launches In Canada [8]