Destiny Media Technologies is pleased to announce that it has entered into a global services contract with the Universal Media Group to provide secure distribution of pre-release music to radio, label staff and other trusted recipients worldwide. The term is for twenty four months and includes transmission of music and music videos by UMG labels, Universal affiliates and Universal licensees. The agreement includes a guaranteed minimum monthly required usage. The service is priced in Euros in all geographies, including the US. The contract provides an accelerator provison that rewards Universal with lower incremental fees on increased usage above staged monthly fee targets. These targets are set to encourage and reward expansion of volumes above historic usage.
“It was important for us to standardize on a single agreement with Destiny across all of our territories”, says Mark Moroney, VP Production Universal Music Group International. “This new deal provides consistent pricing and terms worldwide, allowing expansion to new countries and recipient types without the need for further negotiation.”
Previously, Destiny had contracts and understandings with both UMG and EMI at both the parent and sub label level in North America and Internationally across a number of currencies.
The Play MPE® system is an automated service that provides secure distribution and marketing of pre-release music and videos to radio and other trusted users. Powered by patented locking and watermarking technologies, the system is closely integrated into major label workflow as the major labels assisted in the system’s design.
Steve Vestergaard, Destiny CEO, says that with the acquisition of EMI, Universal Music Group is expected to represent over 40% of major label transaction volume. “We’ve been working on building our system for several years, with the goal of increased usage when the new software rolled out. This new agreement clears the way for us to work with the staff at the parent to market to their own regional staff to expand to new territories and recipient types.”