The first Canadian Connecting Bloggers and Brands Conference will be held in Vancouver on April 30th from 10am – 4pm, bringing bloggers and national brands together face-to-face so they can learn about how they can work together. It is the first of a six-city, cross-Canada 2013 tour. This year, the free conferences will focus on introducing the business of blogging to those new to the digital media world. Active bloggers will get to meet with some of the largest Canadian brands they might write about, while those brands will get to hear about what interests bloggers active in their industries. Attendees will get valuable time to build relationships with representatives from the conference’s title sponsor, TELUS, as well as other sponsors including Canada Beef Inc, and Chicken Farmers of Canada.
“The digital media world has truly exploded in the last few years, with more and more consumers consulting their most trusted blogs before making a purchasing decision,” said Andrea Goertz, TELUS senior-vice-president of Strategic Initiatives and Communications. “As a parent, I see great value in an online community where moms and dads share experiences about the products and services that make their lives easier. At TELUS, we recognize how powerful word-of-mouth is, and strive to be a brand that bloggers would recommend to their friends, family and online communities. We are thrilled to be part of a conference that brings this community together.”
The conference will connect national and local brands to bloggers who specialize in lifestyle, travel, technology, fashion, family, food and more. Conference organizers recognize that a hyper-local approach will offer the most meaningful relationship building opportunities, and are happy to provide a forum for brands to share their products, services and ideas with some of the country’s most influential Bloggers.
“Our goal was to give all bloggers who wanted to work with brands the opportunity to attend the conference for free.” said Rania Walker, Conference Organizer