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Note: Empathica is now InMoment. Customer Experience Management (CEM) solutions provider Empathica Inc. has announced the hiring of Brandi Smith as Director of Marketing. In her new role, Smith is responsible for developing and executing global marketing programs to enrich pipeline growth and streamline sales for the company.

“Businesses are starting to understand and engage with CEM solutions as a way to drive business and revenue growth. Without exceptional customer experiences, businesses won’t thrive,” said Smith. “Empathica understands what customers want and need, and provides insight into these areas to help businesses grow. I am excited to join the team and continue to spread this message.”

Prior to Empathica, Smith was Director, Marketing Communications at PointClickCare. She was responsible for the national integrated marketing communications strategy for the company. Brandi also previously worked at Sigma Systems where she implemented a marketing/communications plan for demand generation programs designed to develop and retain the company’s international customer base.

“Brandi has extensive experience in customer engagement and demand generation. As the Director of Marketing, Brandi is responsible for developing and executing marketing programs for Empathica to enhance our market leadership position. We have a unique opportunity to help our clients connect with their customers and Brandi’s experience and energy will be invaluable as we extend our global presence,” said Bruce Warren, Vice President of Marketing at Empathica.