DHX Media Ltd. has announced a multi-year merchandising and licensing representation deal with Russian agent Icon Promotions. Icon Promotions will represent DHX Media’s popular kids TV series Animal Mechanicals, Johnny Test and the Richard Scarry collection, which includes Vintage Richard Scarry and Hurray For Huckle, at the Russian Licensing Forum in Moscow March 13-15. Hurray for Huckle currently airs on local broadcaster Carousel, Channel 1, while Johnny Test is broadcast on Cartoon Network Russia. Russian SVOD provider TVZOR also carries a host of DHX Media favorites.
“It has been great working with all of our colleagues at DHX Media,” stated Vadim Nayman (????? ??????), President of Icon Promotions. “It is a pleasure to work with a like-minded company promoting the growth of its high-quality properties in Russia.”