With the tagline “It’s all around you,” Space unveiled a fresh new look and feel both on-air and online at the channel’s website, Space.ca, today. The rebranded elements, which include the new tagline and a new logo, can be seen on everything from signage to on-air promos, and was designed to reflect the programming strategy for the channel. Engaging and limitless in its potential use, the brand has been brought back to Earth, embracing the idea that everyday phenomenal moments and experiences can be all around you.
With all elements produced by the Bell Media Agency, as of 6 a.m. ET this morning the Space rebrand became visible on every on-air element on the channel, including station IDs and disclaimers. Also launching this morning is a new URL and look for the channel’s website, Space.ca. The website’s design coincides with Space’s new brand presence as the URL transitions from its previous home at Spacecast.com.
“Over the past 15 years, Space has delivered engaging and compelling programming to our viewers, and that goal remains the same,” said Catherine MacLeod, Vice-President, Specialty Channels, Bell Media. “Through this refreshed design, we’re able to give Space a contemporary look with a universal appeal that can evolve with the programming while still reflecting the essence of the channel.”
“The goal with this rebrand was to move the core idea of the channel out of outer space and bring it into the world here on Earth. We wanted to separate it from the old notions of niche sci-fi, and instead celebrate and embrace the mainstream appeal of genre programming,” said Justin Stockman, Executive Director of Marketing, Specialty Channels, Bell Media. “This programming is imaginative entertainment that’s smart and sexy, and we wanted the brand to reflect the same contemporary and trendsetting attitude that our audience possesses. The Bell Media Agency led by Jon Arklay truly did an outstanding job of bringing this vision to life.”
The extensive campaign surrounding the rebrand will include promotional support across all of Bell Media’s television networks, both on-air and online, and radio spots on Bell Media Radio stations. Additionally, the campaign will receive support through ads on YouTube, Twitter, and Facebook, as well as bus ads in Toronto and Vancouver, and movie pre-roll support at Cineplex theatres in Toronto, Calgary, and Vancouver. Space will also take over Yonge and Bloor subway station in Toronto beginning Monday, March 18, with an extensive campaign encompassing key programming Doctor Who, Face Off, Being Human, and the new Space Original Series Orphan Black.
The Space brand refresh comes as the channel welcomes back its #1 series Doctor Who on Saturday, March 30 at 8 p.m. ET, followed by Orphan Black at 9 p.m. ET. Additional new programming joining the schedule includes The Nerdist (Saturday, April 6 at 7 p.m. ET), new scripted dramas Top Of The Lake and Utopia, and Castle airing Monday to Friday at 7 p.m. ET beginning tonight.