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HootSuite Adds Twitter Promoted Products

HootSuite [1]Unleash the power of Twitter Advertising directly from your dashboard with HootSuite [1] and Twitter’s Promoted Products Integration, a newly announced bringing together the power of Twitter’s Promoted Products with HootSuite. For the first time, both social media buyers and social media practitioners can now work together to simplify the workflow associated with buying Promoted Tweets – and quickly amplify these messages in real-time from HootSuite’s dashboard. HootSuite customers can find more information and get started [2] now.

Practitioners, including public relations professionals, community managers, and social media managers, are now empowered to work hand-in-hand with social media buyers and paid media managers. Additionally, brands can unify their external digital and media agencies on HootSuite’s secure platform, reducing the friction of launching high-performing, global Twitter campaigns.

“HootSuite provides clients with the ability to amplify their owned content, keeping them at the forefront of social advertising opportunities. This process is now a simple and efficient one,” says Ryan Holmes, CEO of HootSuite. “The new integration allows stakeholders in social businesses to instantly buy Promoted Tweets and Accounts from their HootSuite dashboard using our secure, role-based team workflow.”

HootSuite’s new Twitter Promoted Products integration provides HootSuite’s selected customers with:

According to two recent BIA/Kelsey and eMarketer reports released this year, social advertising spend is expected to reach nearly $10 billion dollars by 2016 alone, and two-thirds of marketing executives are ramping up their budget for social advertising in 2013.

“We believe developers and partners are an important extension of our products, and we’re thrilled to give them the tools to manage and create Twitter Ad campaigns through existing in-house solutions,” said Adam Bain, Twitter’s President of Global Revenue. “We are excited to build upon our partnership with HootSuite, and see their ability to help nontraditional marketers use Promoted Products as an exciting opportunity for both companies and our users.”

Today, 79 of Fortune 100 companies and close to 1500 global agency partners use HootSuite to manage their social media efforts. Brands like McDonald’s, PepsiCo, Virgin, FOX, and Sony Music, and agencies like Edelman, Graying, and Almighty, use the social web to launch marketing campaigns, identify and grow audiences, and distribute targeted messages across multiple channels. According to a 2012 Cibo poll of over 5,000 agencies, comprising over 1.5 million Tweets, HootSuite is the most popular Twitter client, ahead even of the Twitter web interface. HootSuite’s users send over 3 million messages through the dashboard each day and over 1.3 billion messages have been sent through HootSuite since its launch. Now, these messages can be rapidly amplified through social advertising within HootSuite.

HootSuite’s new Twitter Promoted Products Integration is now in Limited Beta for HootSuite Enterprise [3] clients. To learn more about the integration, explore HootSuite partnership opportunities [4] or find out how HootSuite can help your organization succeed, simply submit the form [5].

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1 Comment To "HootSuite Adds Twitter Promoted Products"

#1 Comment By Tami Quiring (@VillageGamer) On Wednesday February 20, 2013 @ 2:03 am

.@HootSuite Adds Twitter Promoted Products To Dashboard Integration [10]